Tuesday, February 21, 2017

Content creation and Content Curation

What is Content creation and Content Curation?

Content is the secret of social media marketing!

Do you know CONTENT is the secret of the success of social media marketing?

Not only does content drive prospective customers to your website, it’s also an opportunity to establish your voice as an expert in your profession or industry.

Do you know there are 42 Lacs (4.2 Million) new WordPress blogs published every month. But, as more and more content is produced ‘curation’ is quickly becoming as significant as creation.

What to read and what to ignore? Content curation is the process of gathering information relevant to a particular topic or area of interest. 

As a marketer we are all on a mission to find and produce high-quality content to share with our fans (who have Liked our Page). A mix of content creation and curation is a winning combination for all marketing teams.

What is the difference between Creation and curation?

Creation
Creating new content should provide your followers with a fresh insight. While you can assure that what you produce is quality, it is very difficult to create content that breathes originality. The biggest challenge is making content stand out from the ''noise''.  Creating advertisement kind of post is necessary for publicity but do it sparingly. Create content that adds value. People will Like it.

There’s a lot of expectation that comes with content creation. Everyone wants to know that their work is valuable to their online community. You will not like your content to be lost in the clutter. But, while creating your own content comes with a unique set of challenges, it is also a way to establish authority within your online community. By sharing your expertise and showing a genuine interest in resolving key issues, you begin to solidify the brand image.

But this eagerness to create content, can often lead to businesses flooding the internet with more in order to be seen. Here is where curation comes in…

Curation
Curation is the act of discovery. Curation is the sorting through and presenting content that you’ve found. The process can be a long one and often includes a lot of filtering, reading, arranging and using tools to publish the content in a format that is easy for followers to digest.

You’re searching for those hidden treausre on the internet and presenting the ‘best of’ to your audience. Why is this valuable? Because, you’re doing the hard work for them. You search. They’re presented with amazing content that is relevant. News that they can use.

Curation isn’t necessarily easier than creation. Even though you already have something to work with, 800 words of dribble is no better than a blank page! You still have to be mindful and choose quality, well-researched content.

Give credit to other content creators and build a relationship with them. Now that we have established the difference between the two, here’s what you can gain from marrying creation and curation.

Reasons to Combine Curation & Creation
  1. More time = more quality. Curation is your chance to supply your followers with a stream of content whilst you’re still in the process of producing your own. There is less pressure to constantly create your own content to fill a void. You eliminate the risk of hitting the publish button too soon and praying that people will find it valuable. More time just means more quality content.
  2. Offer More Variety. Pictures and video and even event announcements, when there is variety you can constantly feed your followers with different forms of knowledge so that it does not become boring or repetitive.
  3. Build Relationships with The Right People. By sharing other people’s content, you’re also building genuine and lasting relationships with them. This also allows you to expand your professional network by connecting with other professionals and industry leaders. This may even open the doors to numerous collaborations.
  4. Strengthen Your Brands Authority. Creating your own content can be the beginning of your journey as a thought leader. Authority, rankings and traffic are all relative to the level of trust you’ve built with your audience. And, being considered as reliable is also crucial if you want to keep your current followers and gain new ones.

OK, so how to go about it? Why not publish your own Newspaper?

Curation requires just as much effort as Creation. So, here we propose to create a newspaper.

Paper.li is a wonderful digital platform to create a newspaper pertaining to any industry or any profession. It is possible turn socially generated content into well presented, and easy to navigate, newsletters. This takes away the task of manually searching for content and is delivered to your audience [Customers] daily or weekly.

There are thousands of online newspapers being published regularly.

Here are example of Newspapers
Newspaper focusing on Social media marketing http://JyotiSocial.com
Newspaper focusing on Diabetes reversal http://thediabetesnews.in/



Click now on tab Today's News to actually get the latest content 

This blog post is published by Jyotindra Zaveri

Saturday, February 4, 2017

Twitter Analytics

Do you want to know from where people are following you?

Twitter Analytics
Twitter Analytics

Want to measure the impact of your Twitter Marketing performance?

Click on Analytics on your Twitter page to find important metrics.

Find out from which country people are following you, from which state, age group, and so on.

Out of my 1200+ Twitter Followers, 51% are from India and 21% are from the USA.
You can even get State wise breakup: Maharashtra 26%, California 5%, Karnataka 3%, Gujarat 3%. Use the Twitter Analytics to fine-tune your twitter marketing strategy.

Click on the individual Tweets to pull up more specifics on your engagements, such as the number of:
·         Video views
·         Link clicks
·         Photo or video clicks
·         Likes
·         Retweets
·         Replies
·         Detail expands
·         Profile clicks

Twitter marketing explained in Hindi!



I regularly conduct social media training.  Let me know if you need personal coaching. Whatsapp Jyotindra Zaveri  more details +91 9552946949.

Blog post by Jyotindra Zaveri, Pune, India.


Saturday, January 14, 2017

Social Media Meetup Pune Feb 7

Social Media Marketing Meetup at Pune on Tuesday, Feb 7 at 6:00 p.m. to 10 p.m.
Discuss Social Media
@ end of the day what you will learn:
  • Apply relevant tools and concepts to measure and monitor an annual online marketing plan
  • Business process reengineering - How to drive change within your organisation
  • Create a Marketing blueprint. Integrate new digital marketing techniques into your strategic marketing plan
  • Create effective online brand building initiatives
  • Gain a fresh perspective on social media marketing in a global scenario. Important for export /import business
  • Organic and Inorganic digital marketing. Successfully implement facebook paid marketing campaigns for your business.
  • SEO and SMO
  • Should I do LinkedIn or Twitter? Discuss a multi-channel marketing strategy that delivers on your marketing objectives.

Grow your business with Social Media.

WHERE? Maitree Hall / Next to Naivedyam Restaurant, 454/5, Mitramandal Chowk, Near SARASBAUG, Pune, Maharashtra - 411 009. India.

I am sure your 2017 marketing goals would include generating more leads and more traffic. Ultimately, seeing more sales as a result of your posting. This social media workshop will assist in many different ways to achieve these goals.

Fees: ₹1000/- per person.

Early bird: Fees ₹700/- On or before 17 January 2017. Fees ₹800/- On or before 24 January 2017. Fees ₹900/- On or before 31 January 2017.

PAST PARTICIPANTS: If you have attended any of MEETUP by Jyotindra Zaveri earlier, Fees ₹500/- per person (Limited seats. Register early). Message Jyoti on or before 17 January to avail discount. +91 9552946949.

You can pay by Paytm or whatsapp Jyotindra Zaveri to get Bank Details for Social Media Training Pune.

Social Media Training on Whatsapp
Meanwhile you may also JOIN serious Whatsapp Social Media Mentoring Group. Use this link to join free. Get valuable insights about Social Media Marketing: https://goo.gl/fjKmPQ

About faculty Jyotindra Zaveri: Organizer of the Social Media Training Pune. Seven years of thorough Social Media Marketing experience, with a proven track-record and several testimonials. IT Professional since 1975. Computer Engineer, Germany. Ex-IBM. 

Many testimonials and reference, click here to view videos https://goo.gl/gVQo8w


Looking forward to meet you. Please share with your friends.

Links:
  1. Website link click here
  2. Meetup  link click here
  3. Facebook Page Event is embedded below