Wednesday, November 2, 2016

Social media marketing for business is a journey not a destination

Building your brand is an ongoing process and not one time activity.

It is clear social media marketing is delivering real and measurable business value for startup companies, small or medium size organizations. 

Entrepreneurs know they must not only learn, but also use social media as a way to connect, inspire, and serve their new online audiences as well as current, prospective, and future customers.

I am doing an interesting Webinar on How successful small and medium companies use social media innovatively for driving marketing and sales.

Learn at the convenience of your home or office. 
WHEN? To find out, join me on Thursday, 17 November at 7:45 p.m.
Adjust your audio. 8:00 p.m. (Thursday morning US time).

Fees: ₹900/- per person.
Early Bird:
₹700/- if paid on or before 09 November 2016.
₹800/- if paid on or before 15 November 2016.

Send connect request well in advance Skype id jyotindra.z

How to register? Whatsapp your name and Company name; we will message you the bank details. Jyotindra Zaveri +91 9552946949 OR USA +1 (650) 798-4175 OR Nikita Vora +91 8806661434

However, social marketers must also have a solid understanding of business and marketing. Smart social media marketers also know how to align social media to business goals. Building a career as a social marketer is not as easy as jumping on Twitter posting some 140 character tweets and selfie snaps. 

Unfortunately, many businesspersons jump into the fields of social networks, tweets, blogs, and Facebook live video to find themselves overwhelmed. Let us discuss tools and tricks to do effective social media marketing. Register today.

Many entrepreneurs start out excited only to find their hopes of a career in social media completely deflated. Not only do they feel overwhelmed but also they find it hard to show and prove their value. They lack the necessary training to understand data and measurement, conversion funnels, content marketing, SEO, SMO, and digital marketing skills and the list goes on. It is even more challenging for startups that lack solid business or marketing experience in the real world. I have 40+ years business experience and will share many tips for effective social media marketing.

What you need is a mentor who has hands-on experience, and not copy-paste skill.

Many professionals have taken out time to attend my previous training sessions. I have received several encouraging feedback.  

The truth is that social media is neither a Band-Aid nor a quick fix. You need to learn SEO and SMO. Hiring a cheap trainee who knows how to tweet, post on facebook, and stream a live video is not going to fix your brand perception problems. Armatures will not inspire your customers to engage in a relationship with you. Person new to social media is not going to help you. Invest some time and money to learn new technologies.


You must know how to push change when needed and integrate social media technologies and best practices into the business, not force it. We are all learning and the only guarantee we have is change. I know it is not easy but who said branding is easy? Do you know you can embed a Facebook Event Page in a Blog (or website)?  Here is an illustrative example:- 

Thursday, September 15, 2016

Social Media Marketing - 20 Digital Platforms - Concepts and Case studies

The nuts and bolts of social media discussed without hi-fi jargon.

Social Media Marketing for startup, entrepreneurs and professionals.

Social Media Marketing strategies includes Instagram, Facebook marketing, LinkedIn, Twitter, YouTube, Flickr, Google Plus, Pinterest, Groups and Pages.

Internationally acclaimed slideshow on Slideshare is embedded below for you to learn freely anywhere and anytime at your own speed.  Already 9000+ Views.
You can download too.

Social media is a must not only for B2C but also good for B2B.
  • Learn by examples.  Social Media Case Study.  Here posting tips and tricks are discussed.  Save time and save money by studying this comprehensive (100+ Slides) presentation.

PowerPoint presentation by by Jyotindra Zaveri.  Social media requreis art of blogging and knowledge of Internet Technology...I have mastered both.

Social Media is not only facebook - there are many more sites to promote your products and services - PowerPoint that will help you create your own Social Media Marketing strategy - discussed by Jyotindra Zaveri - Answers to How to and Where to with examples - learn about myths and facts of branding - do not get stuck with age old Google paid ad words and SEO - It is high time that you learn the next level of publicity to reach out to the wider audience.

Hope you will Like it and Share

Note in the Slideshare PPT YouTube video lectures are inserted.

Complete list of digital platforms is given here  Visit my showroom to get links of 60+ links to Pages and Groups, newspapers, and so on

Additional learning resources - all are free!

• Follow Pinterest boards
• Follow twitter

• Follow Instagram
• Subscribe Daily Newspaper focusing on social media

My YouTube video channel has 160+ videos and 250,000+ Video Views.  Subscribe this /dnserp channel to get updates about new video.  Learn from anywhere and anytime at your own speed.  

Jyotindra Zaveri is consultant and trainer.  Formerly with IBM.  Computer Engineer (Germany).  IT Professional since….1975.  

WhatsApp +91 9552946949

Sunday, September 11, 2016

Break Out of Your Comfort Zone

Breaking out of our comfort zones is just the type of action we need to take to break out of old ways of thinking that have got us in a rut in our businesses.

Do you know you can embed a facebook post in your website or a blog?

Getting your Embed Code from a facebook Video Post

  1. Navigate to your Video Post
  2. If you post a public video, you can get the embed code directly from the video post itself.
  3. Choose Embed Video from the options menu.
  4. Copy and Paste Code. You will see a dialog appear with the code to embed your video post in it. Copy and paste this code into your web page in the place where you want it to appear.
Here is an illustrative example:

Above video is the invitation for you to attend my webinar.

WHEN?  Friday, 16 September 16.  8:00 to 10:00 p.m.
WHERE?  This is on Skype.  Join online.  Discuss from comfort of your home or office.

The problem with the Google search engine is we believe that everything is at our fingertips.  And maybe it is. But it’s an overwhelming amount of experience that we often can not get, or keeps us from the expertise.  This online meetup will help trigger new ideas to help you improve your approach.

Various digital platforms such as facebook, Instagram, twitter, LinkedIn, and other digital platforms will be discussed, which are so important for marketing your products / Services.   We will also discuss how to make a social media marketing strategy.  

Connect with Jyotindra on Skype.  Skype id jyotindra.z

Fees:  ₹700/- per person.     

For whom?  For Social media users, for those who have already started using Facebook, etc., but want to learn advance features.  Discuss issues and get expert advice. Take your digital marketing to the next level. 

How to register?   Whatsapp your name, company name, business to 

• Jyotindra Zaveri +91 9552946949 OR +1 (650) 798-4175 OR

• Nikita Vora +91 8806661434 OR

Pay to:  Jyotindra Zaveri.  Deposit in IDBI Bank.  Just message on Whatsapp your name, we will message you the bank details. 

About faculty Jyotindra Zaveri :  Six years of thorough experience about social media marketing with a proven track-record and several testimonials.  IT Professional since 1975.  Computer Engineer, Germany.  Ex-IBM. 

Click here

A YouTube Playlist containing 20+ video testimonials is embedded here for your perusal.  Watch previous social media MEETUP Proceedings. Click now on the first video below: