Sunday, March 26, 2017

Social Media Marketing Meetup - PUNE - Full day 14 April 2017

Social Media Training Pune. Coach Jyotindra Zaveri

Practical Session: SMO, Content marketing, inbound marketing





Learn How To Optimize Your Social Media Marketing.

In-depth session on how to use social media for business.


Social Media Training Pune - "Time and money worth spending" -Past participant.


Social Media Training Pune. Widespread coverage of details of key social media platforms. Extensive practical.


Want to deliver quality social media content? Register today!


Social Media Marketing Personal Coaching - Only 10 participants.

Limited to few participants only.

Session 1: 9:30 to 1:00 pm. Followed by Lunch. For First time users. For Beginners. Learn basics of social media marketing.


Session 2: 1:00 p.m. to 5:30 p.m. including lunch. For advance features.


For participants who wants to ask questions and learn specific topic pertaining to his or her business. This session is for people who are already using at least two or three social media digital platforms, and would like to make it more effective. If you have not attended any of our Meetup before we recommend you to attend the first session also.


Since few people are present, it is possible to give personal attention. Please bring your laptop with USB modem for hands-on exercises.


WHEN? Friday, 14 April 2017. Full day 9:30 to 5:30. Including Lunch.


Workshop Fees: Including Lunch and course material. ** Special discount for BNI Members.


Session 1 only: 5,000/-.  Session 2 only: 5,000/-


Both Sessions: 9,000/- (10K - 1K discount = 9K)

Early Bird: Register on or before 31 March. Session 1 only: 4,000/-.  Session 2 only: 4,000/-. Both Sessions: 7,000/- (8 - 1K discount = 7K)
Register on or before 05 April. Session 1 only: 4,500/-. Session 2 only: 4,500/-. Both Sessions: 8,000/- (9 - 1K discount = 8K)
You can pay by Paytm or whatsapp Jyotindra Zaveri +91 9552946949 to get Bank Details for Social Media Training Pune.

About faculty Jyotindra Zaveri: Organizer of the Social Media Training Pune. Seven years of thorough Social Media Marketing experience, with a proven track-record and several testimonials. IT Professional since 1975. Computer Engineer, Germany. Ex-IBM. 


LinkedIn profile  https://www.linkedin.com/in/jyotindrazaveri


Testimonial videos playlist https://goo.gl/H9KH9m



This blog post is by Jyotindra Zaveri / Jyoti.     

Jyotindra Zaveri, Social Media Marketing and ERP Consultant & Trainer.  Ex-IBM.  Computer Engineer (Germany).  IT Professional since….1975.

Proof of Concept (Figure shows count as on 26 March 17):

Instagram Follow Pictures on SmartPhone [860 Followers]

Flickr Albums 515 Photos 62 K Views 
Youtube.com/dnserp Subscribe [150 Videos, 270 K Video Views, 1140 Subscribers]
Pinterest.com/digitalpin Follow Digital Vivekananda Pins [30 Boards, 300 Pins, 260  followers]
LinkedIn Page Follow [1000 Followers]
Slideshare.net/jzaveri Presentation. Follow [780 Followers]
twitter.com/JyotiSocial Follow [1600 Followers]

In.linkedin.com/in/jyotindrazaveri Connect LinkedIn [3800 Contacts] 
Facebook.com/JyotindraZaveri Like Public Figure Page [400 Like]

JyotiSocial.com Subscribe Daily Newspaper Social Media 
Facebook.com/JyotiSocial Like FB Page Social Media [3400 Likes] 
Facebook.com/groups/digital.platforms Join FB Group SMM [9300 Members]
LinkedIn Group  Join LinkedIn Group Social Media Marketing Pro [1000 Members]
Blog.JyotiWeb.com Subscribe Social Media Blog World Top 100 [126 K Page views]
twitter.com/JyotiSocial Follow [1600 Followers]

news.dnserp.com Subscribe Daily Newspaper ERP eCommerce
facebook.com/dnserp Like FB Page ERP [350 Likes] 
facebook.com/groups/discuss.erp Join FB Group IoT, RFID, E-Commerce, ERP [2300 Members]
LinkedIn Group Join RFID, ERP, eCommerce Forum [1300 members]

Website http://jyotisocial.net 




Tuesday, February 21, 2017

Content creation and Content Curation

What is Content creation and Content Curation?

Content is the secret of social media marketing!

Do you know CONTENT is the secret of the success of social media marketing?

Not only does content drive prospective customers to your website, it’s also an opportunity to establish your voice as an expert in your profession or industry.

Do you know there are 42 Lacs (4.2 Million) new WordPress blogs published every month. But, as more and more content is produced ‘curation’ is quickly becoming as significant as creation.

What to read and what to ignore? Content curation is the process of gathering information relevant to a particular topic or area of interest. 

As a marketer we are all on a mission to find and produce high-quality content to share with our fans (who have Liked our Page). A mix of content creation and curation is a winning combination for all marketing teams.

What is the difference between Creation and curation?

Creation
Creating new content should provide your followers with a fresh insight. While you can assure that what you produce is quality, it is very difficult to create content that breathes originality. The biggest challenge is making content stand out from the ''noise''.  Creating advertisement kind of post is necessary for publicity but do it sparingly. Create content that adds value. People will Like it.

There’s a lot of expectation that comes with content creation. Everyone wants to know that their work is valuable to their online community. You will not like your content to be lost in the clutter. But, while creating your own content comes with a unique set of challenges, it is also a way to establish authority within your online community. By sharing your expertise and showing a genuine interest in resolving key issues, you begin to solidify the brand image.

But this eagerness to create content, can often lead to businesses flooding the internet with more in order to be seen. Here is where curation comes in…

Curation
Curation is the act of discovery. Curation is the sorting through and presenting content that you’ve found. The process can be a long one and often includes a lot of filtering, reading, arranging and using tools to publish the content in a format that is easy for followers to digest.

You’re searching for those hidden treausre on the internet and presenting the ‘best of’ to your audience. Why is this valuable? Because, you’re doing the hard work for them. You search. They’re presented with amazing content that is relevant. News that they can use.

Curation isn’t necessarily easier than creation. Even though you already have something to work with, 800 words of dribble is no better than a blank page! You still have to be mindful and choose quality, well-researched content.

Give credit to other content creators and build a relationship with them. Now that we have established the difference between the two, here’s what you can gain from marrying creation and curation.

Reasons to Combine Curation & Creation
  1. More time = more quality. Curation is your chance to supply your followers with a stream of content whilst you’re still in the process of producing your own. There is less pressure to constantly create your own content to fill a void. You eliminate the risk of hitting the publish button too soon and praying that people will find it valuable. More time just means more quality content.
  2. Offer More Variety. Pictures and video and even event announcements, when there is variety you can constantly feed your followers with different forms of knowledge so that it does not become boring or repetitive.
  3. Build Relationships with The Right People. By sharing other people’s content, you’re also building genuine and lasting relationships with them. This also allows you to expand your professional network by connecting with other professionals and industry leaders. This may even open the doors to numerous collaborations.
  4. Strengthen Your Brands Authority. Creating your own content can be the beginning of your journey as a thought leader. Authority, rankings and traffic are all relative to the level of trust you’ve built with your audience. And, being considered as reliable is also crucial if you want to keep your current followers and gain new ones.

OK, so how to go about it? Why not publish your own Newspaper?

Curation requires just as much effort as Creation. So, here we propose to create a newspaper.

Paper.li is a wonderful digital platform to create a newspaper pertaining to any industry or any profession. It is possible turn socially generated content into well presented, and easy to navigate, newsletters. This takes away the task of manually searching for content and is delivered to your audience [Customers] daily or weekly.

There are thousands of online newspapers being published regularly.

Here are example of Newspapers
Newspaper focusing on Social media marketing http://JyotiSocial.com
Newspaper focusing on Diabetes reversal http://thediabetesnews.in/



Click now on tab Today's News to actually get the latest content 

This blog post is published by Jyotindra Zaveri

Saturday, February 4, 2017

Twitter Analytics

Do you want to know from where people are following you?

Twitter Analytics
Twitter Analytics

Want to measure the impact of your Twitter Marketing performance?

Click on Analytics on your Twitter page to find important metrics.

Find out from which country people are following you, from which state, age group, and so on.

Out of my 1200+ Twitter Followers, 51% are from India and 21% are from the USA.
You can even get State wise breakup: Maharashtra 26%, California 5%, Karnataka 3%, Gujarat 3%. Use the Twitter Analytics to fine-tune your twitter marketing strategy.

Click on the individual Tweets to pull up more specifics on your engagements, such as the number of:
·         Video views
·         Link clicks
·         Photo or video clicks
·         Likes
·         Retweets
·         Replies
·         Detail expands
·         Profile clicks

Twitter marketing explained in Hindi!



I regularly conduct social media training.  Let me know if you need personal coaching. Whatsapp Jyotindra Zaveri  more details +91 9552946949.

Blog post by Jyotindra Zaveri, Pune, India.