Monday, November 26, 2018

Social Media Wednesday LIVE # 70 Webinar Invitation, 28th Nov, 2018

Do you want to create a stronger presence for your business on

Social Media? 
Wondering how other entrepreneurs are 
using Facebook, LinkedIn, Twitter, Instagram, 
etc to support their business goals? 

#AskMeAnything Join free webinar.

• WHERE? Jyoti Social Facebook Page

• WHEN? WEDNESDAY 28 November 2018. 
India 8:00 pm (IST). Europe 3:30 pm. 
USA 09:30 am.

This is a free public event on Facebook. 
Please Share.
For more information Whatsapp 
Zaveri Jyoti +91 9552946949

To know more about Jyoti Zaveri, Explore: 

Friday, November 23, 2018

LinkedIn Skills and Endorsement - Social media marketing LIVE 69 Nov 21

Social media marketing LIVE 69 Nov 21. Topics Discussed

1. Video Marketing
2. 'Over' the App for Editing images and videos
3. Pinterest friendly website
4. LinkedIn Skills and Endorsement
5. QR Code

6. Embed Facebook and Twitter Feed on Website

Please click on the CC button to display the subtitles /Closed Captions in English.

Your LinkedIn personal profile may require attention. 
I am talking about the Endorsements option.

In LinkedIn use the Skills and Endorsements option to your business advantage.

LinkedIn uses these skills terms as keywords, in their search algorithms to make sure the people who are searching for those skills, words, and knowledge find YOU.

Do proper settings: Manage how you receive and give endorsements
1.    I want to be endorsed – set Yes
2.    Include me in endorsement suggestions to my connections – set Yes
3.    Show me suggestions to endorse my connections – set Yes

Within a category, Reorder your skills, or select up to three skills to feature in your top skills. Use the PIN button to PIN it. Use the three lines button to adjust other skills, up or down.

Last but not least, do not feel shy to ask friends and contacts, who know your skills, to endorse you for those specific TOP skills.
You can ask me to endorse you on LinkedIn, and if we have interacted and I know your expertise area, I will endorse you.
Review these skills every three months or so. To make sure keywords matches with your current focus areas.  

The digital economy is dynamic. Your projects and passions will come and go, as you evolve in business, so make sure your skills and its sequence matches your current avatar.
How to Purge your Twitter Tweets. Let us talk about Twitter!

Sometimes you want to start all over again, with your Twitter account, without losing all the people who follow you and whom you follow. If you delete your twitter handle, you will lose your followers. With the tweet purge option, you can delete all the tweets, and start over with a clean slate. This tool is called socialoomph.  Try 
Another cool tool is TweetDeck  

If you have multiple twitter handles, I suggest you use TweetDeck.  The product is basically your Twitter feed, but for multiple twitter accounts.
QR codes are similar to barcodes, except that they can hold so much more information.

QRDROID is a cool QR Code Generator.  Use this free tool to generate QR Codes. You can generate QR code for an event, or map location, text, email id, mobile number, website URL or Facebook Page URL or any internet address. 

There are many QR code apps to scan the QR code. The user can scan the QR code and it will instantly decode to show respective content.

Let us say you wish to share a document. Just create on Google doc. Generate QR code using the URL of your Google doc. Instantly a QR code will be generated. Share the QR code, the user can scan a get the document instantly.

How about putting at the end of your presentation, when the scanned user can download your ppt! Steps: Publish your PPT on Copy the URL. Generate QR code. Insert in the last slide.  Ask the audience to scan.

Do not to play hide and seek on social media. 
Especially on LinkedIn and Facebook, you can restrict the audience. I suggest keep it public. Well, we are talking about marketing and publicity. So what is the point in hiding your profile or posts? Let it be discoverable.
How many video views you have on YouTube? 
Someone will say 1000 views, 10,000 views. 

Actually, it is like asking a question how many miles or kilometer you have driven in your car. And you will take a quick look and say, I have driven 1000 miles. Cool. But what if you have two cars? Or multiple vehicles?

So are uploading your videos on YouTube only? And reporting the views?

Have you uploaded the same video on Facebook Page also? What about views on Facebook? And LinkedIn, or on IGTV?

Well, the point is like in good old days you would perhaps have only one vehicle. Let us say in those days YouTube was the only video platform. You may miss some audience on Facebook or even LinkedIn. In other words, the number of views for a given platform is what is important. Maybe you need to sum up all views from all platforms. Well, some audience could be technically overlapping.

In short, in your social media marketing strategy steps will be as follows:
1.    Regularly create videos, maybe two to ten minutes. Every week.
2.    Upload on various digital platforms
3.    See Insights and fine-tune your strategy every three months.
Over and out
Try this awesome App Over

I say over and out so you will remember
Above is the gist of the Social Media Marketing online Discussions by Jyotindra Zaveri, Social Media Consultant, and Trainer. Jyoti Social, a leading social media agency. 

Tips and techniques, the latest issues and challenges pertaining to the digital marketing ecosystem are discussed every Wednesday LIVE.

Join #WednesdayLive session.

Your Like, Comment and Share will be appreciated!

Jyotindra Zaveri Whatsapp +91 9552946949

This video was originally aired LIVE on the Facebook ID


Monday, November 19, 2018

How to measure Instagram performance? Learn about SEO, Comments Social Media Live-61, Sept-26, 2018

Topics discussed in this webinar

  • Difference between traditional and digital marketing is Insights
  • How to measure Instagram performance?
  • Shopping icon on Instagram
  • Influencers are also important besides, Likes and Followers
  • SEO Consultant cannot “Guarantee” the first position in Google Search Engine
  • Learn about Hashtags
  • Whom to follow on social media?
  • Tips about comments on others posts and negative comments and more points

The full script and the webinar video is given below for you to learn more about social media marketing

Full explanation:

The biggest difference between traditional marketing and social media is that you get performance reports, called insights, or analytics. Users must look at these reports once in three months. Do not ignore this data. My favourite is the ‘Post’ tab in the “Facebook Page insight”. It will tell you which post is doing better than other posts.

Instagram gives insights for each post. I suggest you use tools such as squarelovin. 

This is a desktop tool (part free), to find out which of your post is performing best, which get the most likes and comments. You can also learn more about who your audience is in terms of demographics!
How to evaluate social media marketing? 
There is a change in the way you may evaluate social media marketing. Till now it was mostly measured by numbers of LIKE on Facebook Page, or Numbers of subscribers on YouTube channel, numbers of followers on Instagram and Pinterest, LinkedIn Page and so on. This is one of the ways to assess performance.

  • It is a myth that more Likes or more followers mean successful social media marketing. You need to focus on influencers. Your audience who can help engagement in your posts, who can influence other buyers of your products or services.

Think of viral marketing, think of how influencers can help you spread your brand name. So the change is the number of followers and number of influencers these are two different kinds of people. Apart from total Likes as a number, check who they are. Who can influence your buyers? Look for a number of influencers count. We now place a higher value on the relevance and context of collaboration.

SEO or Search Engine OptimizationStay clear of any SEO Professional who guarantees to get you a number one ranking on all search engines for your keywords or claims they possess the SEO RANKING SECRET. Unfortunately, no company can make this guarantee. Even if there were, a remote possibility of this becoming a reality, their method of execution will most likely be utilizing unethical SEO techniques.

Ultimately, this will blacklist your domain and you will find yourself in a position of spending additional monies to attempting to remove your domain from being blacklisted.

Hashtags You must write hashtags in the post. The main content of the post is read by humans. Hashtags are read by the machine that is the robot. Use few hashtags; say five to ten, on Tweeter even less. I see some posts full of hashtags sometimes twenty or even more. That is NOT cool. Every digital platform has its own search engine, and use spiders to index your posts.

  • In the description, write sentences that describe what the post is about for humans, and then use hashtags to help the search engine to find the content and show it to the user who is searching for your product or services.
  • You may combine two or three words without space for letting the search engine know more about your post.

Whom to follow on Instagram? As an entrepreneur, you come across challenges. Do you experience a low point? You need motivation. Here are Instagram accounts you may follow for inspiration or find similar that will motivate you: Follow Daymond John (@thesharkdaymond) on Instagram. He already has 622K followers.
  • Follow Jasmine Star. Business Strategist, Photographer, She helps entrepreneurs grow social platforms. She has 256K followers.
  • Follow HoneyBook. Everything you need to turn your passion into a thriving business. 44K Followers.
  • Follow @jyotisocial Jyotindra Zaveri, the sought-after speaker and the author of this blog!

Let us talk about the comments.

You must participate in other people posts. Most users only post and hope for engagement by others. That is OK. But how about you also engaging with other posts. Writing a thoughtful comment is also a good idea. You will also get noticed. Indirectly you are also doing your own publicity. Also, respond to the negative comment. Post only about your business is not a good idea. Share a link of other websites, for example, news pertaining to your profession or your industry.

Combine your online marketing with offline marketing. Depending only on social media or depending only on traditional marketing is not enough. You need to do both.

Do you know Instagram has added a new shopping icon?There is a new way to Shop on Instagram. Shopping option is now available in Stories as well as in Explore. So expect to see shopping bag icon on the product picture that will take you to the website that has a payment gateway, so that you can actually purchase. Ha ha ha, this reminds me of the old-style a mail-order catalogue!

  • If you are reviewing your social media marketing strategy, I suggest you include Facebook, YouTube and if your audience is the younger generation, I mean age 18 to 24, then, Instagram. If you are a B2B company then LinkedIn is a must.
  • It is observed that 90% of LinkedIn users also use Facebook.

Pinterest Pinterest is a collection of various hyperlinks taking users to various online presences. Pinterest is a great site for sharing. Whether you use Pinterest or not, others are using actively, and they are pinning. It is important to know that even if you do not pin your own content on Pinterest, other users can.So, if you use yourself, you will have more understanding of Pinterest. If you understand how the platform works, and actively pin your content yourself. Tell your webmaster to make sure your website is Pinterest friendly. It is important to have pictures on your site and blog so that others can pin it.YouTube videos, Slideshare, Flickr, and Instagram are all Pinterest friendly digital platforms already.

Pinterest limits the description box text to 500 characters and maximum of twenty hashtags can be used. So construct your content accordingly.

Let us join hands
I am on the lookout for collaboration with consultants or companies who are interested in social media marketing business but lack the necessary experience or expertise. For instance, you are good at making websites but want to offer social media marketing services to your clients. Let us join hands. I will take care of the operation part. That is managing and posting on social media.

Here are important links that you may like to study
  1. List of previous Social Media Wednesday LIVE Broadcasts 
  2. Example of the Pinterest website
  3. YouTube Channel for learning Social Media Marketing free Follow Playlists  
  4. Nine nice ways to use Instagram 
This blog post was originally published at on November 16, 2018. by Jyotindra Zaveri, Sr Social media marketing consultant and trainer. Jyoti Social, Social media agency. Whatsapp +91 9552946949

Friday, November 16, 2018

Social Media Free Webinar Invitation Nov 21

Let us discuss cutting-edge social media marketing techniques. 

Time worth spending. Schedule date and time in your calendar now.

Social Media Wednesday LIVE # 69 Webinar Nov 21

Social Media Event Invite

If you have a query or would like to share your experience with digital marketing, feel free to participate during the live chat. 

  • #AskMeAnything Join free webinar

WHERE? Zaveri Jyoti Facebook ID
WHEN? WEDNESDAY 21 November 2018. India 8:00 pm (IST). Europe 3:30 pm. USA 09:30 am. (EST). 

Here I have embedded this event that is also created on Eventbrite. Click Buy Tickets button to register free.

This is a free public event on Facebook. Register now to get a reminder.  Please Share.
For more information Whatsapp Speaker Jyotindra Zaveri +91 9552946949

Click HERE to view the complete list of digital platforms 

#DigitalMarketing #WednesdayLive

You can also create an event on Facebook.  Click on the three-dot button to create your Event QR Code. Download this QR code and add it to your posters to spread the word about your event. People can scan the QR code with their mobile device to see your event on Facebook.

Here is an illustrative example of the QR Code of above Wednesday Live 21 Nov LIVE event

Scan QR code

Tuesday, November 6, 2018

Social Media Webinar Wednesday LIVE 67 Invitation

Confused about which digital platform to include in your marketing?

Every week, Social media is experiencing a transformation, and success metrics are evolving.

This training session is to discuss strategy to help your company stay ahead of the curve.

Social Media Marketing

If you are a DIGITAL MARKETING EXPERT, you can join me and speak from the other side of the table (I will add you to the LIVE broadcast, if you message me).

Social Media Discussion: Wednesday LIVE # 67

WHERE? ONLINE Facebook Social Media Marketing Group
WHEN? WEDNESDAY 07 November 2018. India 8:00 pm (IST). Europe 3:30 pm. USA 09:30 am.

During LIVE webinar you may ask in Comments. Take part in the ongoing discussions. SPEAKER is Jyotindra Zaveri, IT professional, 40+ years of business experience. See VIDEO profile

This is a free public event on Facebook. Please Share.Whatsapp +91 9552946949

List of all previous webinars (Wednesday LIVE since August 2017).

Here below we have embedded the Eventbrite invite for you to register