Tuesday, December 31, 2013

Infographics - Digital Marketing Examples

This Infographics shows examples of digital marketing platforms

Key social media sites stats shows that Facebook and Google plus are top networking sites for branding.

Examples with links to show you Blogger, WordPress and Tumblr Blogs.

YouTube video is embedded which discusses digital marketing.

Infographics created by Jyotindra Zaveri

Wednesday, December 18, 2013

Are you ready for content marketing in 2014?

Majority of marketers are now using social media.

Digital marketing tips about Do's and Don't with links to various social media marketing sites.

"I am the best"

Social media is not only about you, do not blow your own trumpet only in your posts.

People are tired of listening to 'I am the best' dialogue.   Instead engage them with useful information.   Recently one educational institute founder posted his achievement, and boasted about students placement and so on.   That is ok, but posting on several other Facebook group that is not relevant to the post, is not a good idea.  FB Groups are usually focused groups.  For example posting about car sale in a meditation group is a strict no no.  It is better to give advertisement and say so.

What is expected is to post relevant information that your audience would be interested in.  The secret is in posting higher-quality content consistently.

Posts on Pinterest is appreciated more because pictures are easy on eyes and does not require much brain processing.  Make focused boards and Pin regularly.  See Pinterest example.
It may be a good idea to start digital marketing in other languages.  It is possible to reach wider international market by adding translator to your English sites.  See this video explaining social media marketing in Hindi
Try to tell short stories that can have bigger impact because attention span of consumers is reducing.
Content is important to extend the brand beyond advertisements.   Once in a while add humor to your content.  Education plus entertainment is a good idea.  Here is example of 'Edutainment' board on the Pinterest.

Use 'Buffer' button on your sites.  This will allow viewer to share on Facebook and Twitter simultaneously. Use ShareThis buttons to let visitors share on their favorite social sites.  See on this Blog page.
YouTube Folder

YouTube allows you to upload videos.  I suggest you make YouTube Playlists to group your videos.  You can ask your webmaster to embed them in your blogs or websites.  I am in position to confidently tell you this because after I created Playlists on my video channels my video views shows marked increase.

Teamwork.  Social media posting is not a one-man team job.  Encourage your colleagues to Like and Share the posts from you site, Page, ReTweet, and so forth.
Picture Albums

Use Flickr to publish pictures and share on social media sites.  Create Sets instead of jumbling them all together.

Keep a separate budget for paid digital marketing services.  Amount need not be large to begin with.  All top social media sites gives professional analytics to let you know the return on investment - ROI. This is anytime better than spending money blindly on other media advertisements.  Except, that my experience with Google is not so good.

  • Think of publishing a newspaper pertaining to your own profession that will engage your audience.  For instance this newspaper will give latest news everyday.  This is better as compared to legacy newsletter.
  • If you an NGO you can use the DONATE NOW button on the Facebook Page.  19 non-profit launch partners have started displaying the 'Donate Now' button at the tops of their Facebook Pages.  Example of Facebook Page with Donate button
  • Convert your legacy website to 'responsive' website.  Meaning your site should adapt to the mobile device. Same site should change as per the size of the device, be it iPhone or tablet or laptop.  Most of the Blogs are responsive.  For instance view this blog on your smartphone. 
  • Here is a list of various digital platforms / social networking sites that I have used with corresponding figures to show successful blogging and microblogging.  Study examples of Groups and join them to stay connected. If you are doubt do not hesitate to ask an expert.
  • Use SlideShare or Scribd to publish your presentations.  I have published 60 PPT on the 'Digital Vivekananda' site, and I am happy to note that it has 170K+ views.
Hope these tips will help you plan your social media marketing strategies in the New Year 2014.  You may share your tips / suggestions in the comment box provided below.


Tuesday, November 26, 2013

Graphical Bio - Online presence by summarizing all social media profiles into a gorgeous, interactive uber-profile

In the Year Twenty Fourteen, it will be more important than ever to be able to differentiate yourself and easily express what’s important to you.

Jyotindra Zaveri's Vizify Bio
Here I have demonstrated an awesome tool that lets any Twitter user instantly make a video "movie trailer" complete with a soundtrack, showcasing the best Twitter moments, including: top photos, tweets, and followers.

Get the best of your profile pages from Facebook, Twitter, LinkedIn, Foursquare, YouTube, Blogs, and mashes them together into a dynamic graphical visualization of who you are and where you came from. 

  • Share Graphics Via Social Media Cards.  It appears as if the lines between your professional and personal identity online are thinning.
  • This visual personalized bio is created by integrating the educational history, places lived, photos taken, and tweets.
  • YouTube videos, LinkedIn profile, Facebook posts, and other social media networking sites are linked automatically to keep the profile live and updated.
  • Showcase your achievements and also your interests in real-time by embedding stuff from social media sites.
  • Online equivalent of an elevator pitch. A bite sized encapsulation of what makes you awesome.
Click on Page Words to see Words that I Tweeted
You can look back to see your own activity, from your most-shared tweet to your most-used words, and even your "Golden Follower."  Click various pages above to see the demo.

Are you ready to try innovative profile to greet the New Year 2014?

Hope you will Like this innovative way to showcase a profile, and Share it.

Thursday, October 31, 2013

Google Doodle celebrates Halloween - This Witch will Boooo Yoooooouuu

Halloween has been celebrated with a Google Doodle which lets you become a witch and create your own potion in her cauldron.

Cool digital marketing by Google.
Share this for on your social media.

Wednesday, September 18, 2013

LinkedIn for students? Campus and $ucce$$ful Careers? Profile and Bio?

LinkedIn is great for students - from campus to careers.

The Semantic Web is the extension of the www that enables people to share content beyond the boundaries of applications and websites.

The main thing is discovering something about social media while you are part of it!
  • It is necessary that college / institute students be encouraged and taught how to develop quality profiles on social media sites, so they are prepared to set themselves apart from others. Too many students still graduate with a degree and a resume thinking they're equipped for success.  Competition is even more intense.  
  • There are exciting opportunities in the social era for creative individuals to standout of the crowd.  Let's prepare our college students for $ucce$$.
  • Here’s how to get started.  Share your project and achievements on LinkedIn.  Colleges and employers are on LinkedIn. Want to stand out with them? You'll need to build a professional online identity.  Stop pausing like a joker or cartoon, this is not Orkut. 
  • LinkedIn Skills and Expertise helps you discover the expertise that other professionals have and see how the demand for these skills is changing over time.  Having important keywords and relevant skills in your profile is the key to attract potential employers.
  • Skill endorsement:  Your teachers or seniors will endorse you to make it look more authentic. They also let your connections validate the strengths found on your own profile. Skill endorsements are a simple and effective way of building your professional brand and engaging your network.
  • Whether it’s choosing a college, or postgraduate course, or thinking about jobs, social media is the place to be. It’s your resume that never sleeps, a way for colleges and companies to find you, a tool to see career paths of graduates, and a place to talk to colleges, current students, and alumni.

What is the action plan?

Your LinkedIn profile is the starting point. Make sure you have an appropriate profile picture, write a concise headline, and show off all of your experience, from volunteering and extracurricular activities, to part-time or full-time jobs and internships.

Do not put profile picture with your near and dear.  Profile picture as a logo or in front of Taj Mahal is not a good idea.  You must write your name properly.  Just your own photo of your face.  Feeling shy or hiding your face is not going to get you anywhere. 

Study this video for important must do points for winners!

You've done some great stuff, both in and out of college. LinkedIn can help you show that to the employers and peers.
Contact Jyotindra Zaveri: And as you make decisions about college and your future career, I can help you explore all the amazing possibilities in using social media to your advantage. Learn Twitter, LinkedIn, Google+, Pinterest, and so on.  Click here to study list of 20+ digital platforms.  Just hire me on hourly basis to learn online on Hangout or Skype.  We can schedule training at mutually convenient time.  First one hour is free and charges are affordable, so do not feel shy to contact.  If not now, when?
I invite you to join two of my professional groups on the LinkedIn and experience the conversations:
Join Digital Marketing Group.
Join ERP eCommerce Group.
I have approx 2000+ contacts on LinkedIn and I am ready to share with by online training sessions.  Hope to hear from you soon, and yes do not forget to share this post with your friends on social network.

Saturday, July 27, 2013

Facebook Page - Google + Page - LinkedIn Co Page

"Oh Facebook Friends! What do you know the importance of Like?"
All three top networking sites Facebook, Google, and LinkedIn allow you to create Page.  Page on social media is your interactive website.  You may create more than one Page.  Each Page focusing on specific audience.  The best part of the Facebook Page is you get awesome analytic and the 'Likes' much faster:

  • Find Your Way Around
Overview: Get a 7-day snapshot of the most important activity on your Page.
Page: See how your fan base has grown over time and how people are connecting with your Page.
Posts: Compare the performance of all your posts.
People: Learn more about your fans and the people who like, comment and share your posts.

  • Watch Your Audience Grow

See how many times your Page was liked and unliked each day and learn where your likes come from — the different spots on Facebook where people are clicking "Like" to connect to your Page.

  • Understand Your Reach

Posts that get more likes, comments and shares show up more in News Feed and are seen by more people. Posts that are hidden, reported as spam or cause people to unlike your Page reach fewer people.
If you notice a spike or dip, look at what you posted that day to learn more about how you might have influenced your reach.

  • Compare Post Performance

Understanding how people respond to your posts is a critical part of being able to create the best content for your Page. With everything in one place you'll be able to see the best and worst performing posts so you know what works and what doesn't.

  • Get To Know Your Fans

Find out more about who likes your Page (your fans) and who likes, comments on and shares your posts:
  • How your fans are similar and different from other people on Facebook.
  • Common traits of the people who like, comment on or share your posts. 
Google Plus Page
           However, Google + Page is superior as compared to Facebook Page.  The +1 is similar to Like but Google + Page has obvious advantage of the mighty Google Search Engine supremacy.
Click Google + Page  to view example of Google + Page.

LinkedIn Page
The Number One is LinkedIn Company Page because it is the most professional way to publish your interactive website and get followers.
Click LinkedIn Page to view example of LinkedIn Co Page.

What do you say?
Do you agree that # 1 is Linkedin and # 2 is Google + and # 3 is Facebook Page?

Tuesday, June 25, 2013

YouTube Ad - How to remove?

This Chrome Extension Removes the Video ads from YouTube
Freedom from YouTube Ads

YouTube /dnserp channel 152K Views
Example of Adblock for YouTube installed in /dnserp video channel
Annoyed by invideo adverts on Youtube™? 
  • Install Adblock for Youtube™ now and all the Pre-Roll Ads on Youtube™ are gone forever!
  • Adblock removes any ad videos shown before your video.
  • Youtube Adblock™ is build with latest Adblock filter technology.
  • Check out "Adblock for Youtube™" in the Chrome Web Store
Once you add this extension to Google Chrome, you will see no advertisements!

Try it.  Let us know your feedback in the comment below.  Hope you will Like this post and Share.

Sunday, May 5, 2013

Eklavya - Now you do not have to cut your thumb to learn Social Media Vidya

Learn Digital Marketing

Learn Social Media Marketing
Ellavya offering his thumb to Virtual Guru Dronacharya
Modern Eklavya’s are learning social media marketing by ‘copy-paste’.  They have half-baked knowledge!  ½  Knowledge is coming in the way of professionals because it is viral.  Why do we call it ‘half-baked’ knowledge?  Because people ‘cook’ up stories without knowing all the ingredients in the recipe!  On the social media whether you use Facebook, Pinterest, YouTube, or twitter or any other social site, ½  knowledge will be found everywhere.   1 ½  Knowledge has an answer to every question even before it is asked!   

Almost every other person is a follower of Eklavya culture, especially when it comes advising on Facebook.  Even if they don’t know, they give it a try, forgetting that the other person can land into some ugly situation.  Enough, now is the time to put an end to half-baked training.

Come and learn from a specialist, who has full knowledge.  Look at the impressive track record of twenty plus digital platforms here.

This workshop is to learn with FULL understanding key social media platforms
For more info do not hesitate to contact Jyotindra Zaveri, because hands-on experience matters in case of social media marketing.

Benefit:  You do not have to cut your thumb to practice future!
This Social Media Marketing training will give you insights about - how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers and build brand loyalty, viral marketing.
Questions about 'Social Media Marketing'?  But you do not know the Dronacharya?  Here is a chance to stay ahead of competition.  No previous experience or knowledge about internet technologies required.

You are welcome if you are net savvy, but don’t’ worry I will not be discussing bits & bytes to understand and operate networking sites.  

About faculty:  Mr. Zaveri (aka Jyoti) is specializing in Internet marketing using various digital platforms.  He has mastered twenty digital platforms.  Thousands of training programs conducted successfully.  37 years experience.  He will personally take both days classes.  Author of eight books.

Important:  Jyoti can set-up and manage your digital platforms.  I also undertake in-house training assignment.

Value proposition: One week FREE email support by Jyoti.  Post training email discussions makes the time and money spent in your training more valuable.
  • Learn anywhere from your home or office.
  • Online training on Skype - Schedule time as per your convenience. 
  • Call +91 9422338019 for details. 

Click here to view list of twenty Digital Platforms.
Click here to see month-by-month and year-by-year milestones of Zaveri since.....1975.

 Request:  Please share this information with others, thanks.

Your feedback / suggestion in the comment below for the success of this 'Social Media Vidya' course will be appreciated.

Monday, April 1, 2013

Google Fools on April One

This time it is Treasure Hunt and 2D Maps!  

Try new Google Maps in 2D!

  • Explore 2D hand drawn landmarks
  • Find hidden treasure chests
  • Beaware of pirates!

Beta Maps technology and has certain system requirements. Your system may not be able to display at higher resolutions than paper print. Take care when unfolding the map to avoid ripping it.

  • Google's team discovered a paper map that has been verified as Captain Kidd's treasure map. However, we haven't deciphered all the clues yet and its up to you to access his map and uncover the secrets. If we all work together, we can solve the mystery and find the long lost treasure.
  • Archaeological analysis has confirmed that our Google Maps Street View team has indeed found one of history’s long lost relics: a treasure map belonging to the infamous pirate, William “Captain” Kidd.
  • The map was found on a recent expedition in the Indian Ocean, as part of a deep-water dive to expand our underwater Street View collection. Captain Kidd was rumoured to have buried his treasure around the world, and tales of a long-lost treasure map have lingered for generations. 

The foot (read fool) Note:
Due to our nascent nano-scanner technology we weren't able to scan to the closet zoom levels. If you come across a blank map, zoom out to get back to the treasure map.

Google's history of April 1 jokes can be traced back to the year 2000 when Google announced the launch of MentalPlex, when Google asked its users to focus on a swirling spiral and project a mental image of what they wanted to search for and the results page displayed humorous error messages.  MentalPlex was followed by PigeonRank, where Google claimed that it used pigeons for its PageRank system.  

Sunday, March 10, 2013

Crossword Puzzle # 02 on YouTube

Digital Platform for Video Channel 

I have created the Crossword Puzzle # 02 focusing on YouTube

Here are the clues:

1. Subtitles
3. To views this video you need a special glasses
6. This list is a collection of videos that can be watched on YouTube or embedded into websites or blogs
8. Click this button to get updates
9. This help users find your video when they search the site
11. Facebook has Like but not this
12. Second largest search engine

2. This YouTube feature lets you layer text, hotspots and links over your video
4. Free eLearning video channel to learn social media and ERP
5. Users may post this in response to a video
7. Analytic
8. Click this button to send video link located under the video to social media
10. YouTube competition?

Write your answer in the comment.

Saturday, February 23, 2013

Crossword Puzzle # 01 on Digital Platforms

Are you Social Media Marketing expert?

I have created a crossword puzzle # 01 for you.  

How many Digital Platforms do you know?
Here are the clues:

4. Can ask Question
6. Google will help you to Blog
8. Affordable branding (3 Words)
10. Book Mark
11. Embed Picture
12. Professional connection
13. Dancing Website (2 Words)

1. Professional video
2. Clips
3. Will it compete with FB (2 Words)
5. CMS
7. Oh! Bird, take my message
8. Make them brand advocate (2 Words)
9. # 1 Networking site

Please do not post the solution here but send by message or email to j.zaveri@dnserp.com.  If your solution is found correct, I will declare your name here, as soon as I receive.  Correct solution will be published next week.  However, your feedback will be appreciated in the comment below: 

Hope you will Like it and share it.

Thursday, January 24, 2013

YouTube 3 D Videos

YouTube gives 3D option for videos

You can select 3D viewing in the Quality settings - click on the gear icon - on the YouTube player, put on your 3D glasses (e.g. Red / Cyan) , and see YouTube video in Three Dimension.

"Achievement seems to be connected with action.  Successful people keep moving.  They make mistakes, but they do not quit"   - Conrad Hilton.

Here is an illustrative example of my video, converted to 3 D.

Video clip shows glimpse of my lecture on the subject of  'Digital Marketing for Business'.  One day training session by Jyotindra Zaveri
"We do not have a choice on whether we do social media; the question first is how well we learn and then do it!  Plan a marketing strategy before embarking on social media marketing".
  • Top Digital Platforms were discussed and demonstrated, such as LinkedIn, Pinterest, Facebook, Twitter, etc.
  • Participants were professionals, business people, IT professionals.  Encouraging feedback was received from participants.
Let us know if you have tried the 3D option in the comment box below.

Wednesday, January 16, 2013

Facebook Graph Search, A Social Search Engine

Forget Googling, try Facebook Graph Search

Facebook Chairman and Chief Executive Mark Zuckerberg introduces Graph Search features 
How is Graph Search improved from Facebook’s existing search tool?

Graph search lets you search for more than you have been able to find before. You can use simple phrases to search for sets of people, places and things that match specific characteristics. These search results help you explore connections between people, places and things, and make fun discoveries.
For example, you can search for friends of your friends in a new city you have moved to, look up photos by classmates from a specific time period, or see photos friends and others have shared with you from famous landmarks.
When you pair up phrases like, Photos of and friends or co-workers and your current city, interests, or likes you can discover things friends have in common that you never realized before, find new activity partners, discover great music similar to bands you already listen to, make your own travel guide, and more.

Facebook CEO Mark Zuckerberg is announcing Graph Search, Facebook’s new social search engine. The search engine, with a new integration of Microsoft Bing, ramps up Facebook’s ongoing competition with Internet search leader Google. It also presents a number of potential new revenue opportunities for Facebook.

Zuckerberg starts by saying there are two ways to connect people in Facebook: staying connected and making new connections. Today Facebook’s focusing on how to find information. There are three ways to get information on Facebook: News Feed, Timeline and Graph Search, he says. “People want to know what is going on around in the world around you. That’s News Feed.” The second is Timeline to learn about people
The third way to find things is through search. Zuck calls it Graph Search. This is not web search, he emphasizes. Graph search shows private information that isn’t in web search.
Searching for “hip hop,” for example, gives you information links to pages about hip hop. Graph search is designed to return the answer, not links to an answer, he says. He’s showing a search for “My college friends from San Francisco.”
In the demo: Facebook is showing a search of “friends who like Star Wars and Harry Potter.” The list can also be narrowed down by school, home town, gender, school, relationship and other factors using drop downs on the right hand side of the search results. The list of people also shows what other likes the people have and how they are connected to you.

Searching people: By typing in “friends of friends who are single men in San Francisco and who are from India” in the search box, the search engine highlights those search terms and brings up a list of eligible bachelors for matchmaking example. The search engine reads natural language and turns it into terms to search on.

Searching photos: You can type “photos of my friends taken in Paris” or “photos of my friends taken in national parks.” The searches bring up big tiled photos of the photos in that category. Or you can just search for “photos I like.” This brings in social gestures such as the “Like” that Facebook already has that tag photos and other objects. This is also data that Facebook has that competitors don’t. You can only see the photos that people have shared with you.

Searching interests: You can type in “Movies my friends like” or “TV shows my friends like.” Clearly this section of search has revenue potential. You can also search for “Videos by TV shows liked by my friends” this will bring up just the videos that TV shows have posted. “TV shows liked by doctors” shows that doctors like to watch Grey’s Anatomy. You can also search and see what kind of music people who like Mitt Romney or Barack Obama like.

Searching places: When traveling you can search for “bars in Dublin liked by people who live in Dublin” to get local insider information. Or search for people who have been to Ireland.

On privacy: Facebook has privacy shortcuts in a button on the upper right hand corner. Click on “Who can see my stuff” then photos to see the photos I have uploaded or that are tagged of me. Or you can see just the photos I’ve hidden from your Timeline. You can also send a message to the person who uploaded the photo asking them to take the photos down. For those inappropriate photos.

Zuckerberg is back on stage: This is in beta. And this is a new way for people to see information, he says. He’s showing “bulk untagging” settings. “It’s not enough to build the tools,” he says. Facebook is adding a notice at the top of Facebook to notify them of the changes and how they work.

There’s also a partnership with Microsoft’s Bing search engine included for things that can’t be found in Facebook’s Graph Search. If the search doesn't match what Facebook has, there are other options from Bing search. “When you can’t find what you’re looking for we have a partnership with Bing,” Zuckerberg says. Weather, for example, isn't in Graph Search but is in Bing. “I don’t think people will come to Facebook to do web search. That isn't the intent of this.” But if you need something, Bing is there.

How is Bing integrated?

As you type in a search, if we can’t answer the search, we show suggestions from Bing, he says. “We have a great partnership with the team at Microsoft,” Zuckerberg says. “We continue to work with Microsoft to make web search better with social signals.” And vice versa.

Let us wait and watch.  How you think Google Empire Will Strike Back?