Monday, September 24, 2012

Marketing and Physics


Underlying theories of branding explained by Mr. Dan Cobley.  He is pursues both with a passion.  Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.  This video is courtesy T E D.

The brand distribution thru social media marketing gets your brand closer to the customer.  Learn digital marketing to promote your products and services. 

The more massive a brand, the more baggage it has,the more force is needed to change its positioning. And that's one of the reasons why Arthur Andersen chose to launch Accenture rather than try to persuade the world that Andersen's could stand for something other than accountancy. It explains why Hoover found it very difficult to persuade the world that it was more than vacuum cleaners, and why companies like Unilever and P&G keep brands separate, like Ariel and Pringles and Dove rather than having one giant parent brand. So the physics is that the bigger the mass of an object the more force is needed to change its direction. The marketing is, the bigger a brand, the more difficult it is to reposition it. So think about a portfolio of brands or maybe new brands for new ventures.

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Friday, September 14, 2012

Measurable Digital Marketing Strategy

School of Digital Marketing, Pune

Build Measurable Social Media Marketing Strategy:

Professional training course to drive results.  Social media marketing plays a vital role in the buyer’s decision-making process.  Learn where to budget your money and time.  Discover how to use strategic planning to form a complete social media methodology at your company.
  • For whom?
Don't worry we will not discuss bits and bytes.  This is not a computer programming class but specially tailored for top executives, marketing professionals, small business owner, and anyone who would like learn this aw some revolution in the world wild web [No, this is not a spelling mistake, I mean wild, because it is so]. 
  • How this course will help?
    This special digital marketing training will help you:
  1. To increase inbound leads at an affordable cost.
  2. Improve marketing campaign effectiveness.
  3. Expand the reach of thought leadership content.
  4. Better understand, identify, and engage potential prospects.
  • For more information:
Visit website to see list of Twenty digital platforms demo.
Contact Jyoti Sir, the principal faculty.

Tuesday, September 4, 2012

Book Shelf to learn Digital Marketing

Book Shelf full of PowerPoint Presentations to learn Digital Marketing and Social Media Marketing.  Learn at your own speed from anywhere anytime.  My site has crossed 119 K Reads.  There is no reason why it  cannot  cross 200 K.  Yes, over one lac reads from all over the world.