Friday, April 27, 2012

Missed you - Social Media Marketing Training - Report

For those who missed the Social Media Marketing Course.  Here is a brief report, complete with video lecture of the proceedings, of this extraordinary training that was conducted by the specialist in the subject Prof. Jyotindra Zaveri (known as Jyoti), on 21st and 22nd April 2012 at Pune, India.  "We missed you !"

Scan the QR code to see this video instantly on your smartphone now!

  • Participants were from various sectors of industries - Manufacturing Industry, Investment consultant, Software professionals, senior consultants, Construction business professionals, Marketing professionals, IT professionals, etc.
  • Prof. Jyoti Sir introduced various digital platforms such as LinkedIn, YouTube, Twitter, Google plus, Facebook, Blog, and so forth.  He explained how to leverage Facebook, Twitter, and LinkedIn for marketing and brand building.  He gave case studies of foreign as well as Indian companies that are using social media, and how it has increased their marketing effectiveness.
  • He gave away printout of his 132 slides PowerPoint presentation, to harness the power of Facebook, Twitter, and LinkedIn to get found by more potential customers, develop meaningful relationships with industry leaders, and position as an expert in your field.  The presentation, which was used for discussions, is also published;  subscribe to this blog and then email to get the complete PowerPoint slideshow free.   
  • He gave guidelines on preparing BLOG RULES or Social Media Marketing Policy document.
  • Some of the topic that were discussed:  Why social media is important for business.  Web Analytic - How to measure results from your social media marketing efforts, and so on.  He gave tips on ‘How to Use Facebook, Twitter, LinkedIn for Business’ .  Topics such as: “What if someone posts a negative comment on the blog”, “Total cost of ownership (TCO)”, “How much time the SMM initiative takes to start showing the results?”  etc., were explained.
  • Prof. Jyoti sir emphasized on publishing proper profile with own foto.  He also narrated some example to say that SMM is good, bad and can become ugly too.
  • He elaborated on the web analytics report and gave examples of insight, available from YouTube.  The graph, charts and real time reports informs the marketing executive about the status of the advertising campaign.  He gave many examples of companies that have already started social media marketing in a big way, such as Waghbakri tea, Pantaloon, Tata Nano, Gucci, etc.  He said, “Plan your time on social media sites, and do not be carried away”.  Limit your time depending on your goals.  Few movie clips and PowerPoint presentations were used to explain the basic concepts.
  • Encouraging feedback were received from all participants.  Mr. Chandrakant Golcha, CEO, Educare, thanked participants, and Prof. Zaveri.  

Sunday, April 22, 2012

Social Media Marketing in Germany

Guten Tag!
European companies need to increase traffic to their website, to build a strong brand in India, and drive more online sales.  You need to be noticed, to attract targeted visitors in India.

Let us look at how social media is used in Germany:
  • Germany trails behind the US in adopting social media.  Blogs are not yet a part of mainstream media and have no significant influence on public opinion.
  • Only 58% of German internet users are on social networking sites (compared to 77% in the US).
  • The most popular social networking site in Germany is called StudiVZ, however Facebook is quickly gaining market share.
  • Culturally, Germans tend to be very private and do not freely share personal information.  Many still feel that their data is not safe online.
  • Germans place a high value on university degrees or professional certifications and do not trust unofficial sources.

(status as on May 2010)

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What is the status today?  Please leave your comments in the space provided below.