Tuesday, December 25, 2012

Christmas Gift


Here is my gift to you.  Click here to study Fifty Plus Presentations.  Learn IT enabled business management subjects, such as ERP, Social Media Marketing, MIS, and so on.  Free.  Learn anywhere any time, at your own speed.  This site has ~ 130K Reads already.

Santa Clause is using Facebook List.  Santa has received 200 Million Friend's request on the Facebook.  He says: "I knew, this Facebook thing was a bad idea".   

Merry Christmas!

Hope you will Like my gift and share with others, because
"The joy of brightening other lives, bearing each others' burdens, easing other's loads and supplanting empty hearts and lives with generous gifts becomes for us the magic of Christmas".  

- W C Jones.

Thursday, November 29, 2012

Report of the special Digital Marketing training

Report of the special weekend Digital Marketing training by Jyotindr Zaveri in Pune, India.  Held on weekends 17, 18 and 25 November 2012.  
Topics discussed:
  1. Introduction to the new avatar of the Word Wide Web - Web 2.0.
  2. The Good, Bad and Ugly of Internet marketing.
  3. Analytic reports.
  4. Facebook, LinkedIn and Twitter marketing.
  5. Search Engine Optimization.
  6. Create a Blog.
  7. Viral marketing.
  8. Case Study - Use cases of small and large companies already doing marketing using social media.
Testimonial from the participants pertaining to the the course contents and the faculty Prof. Jyotindra Zaveri (Jyoti Sir):
  • Course content very informative...I like the way you teach with related examples. - KKD.
  • I have learnt digital marketing basics..difference between traditional and digital marketing, QR Code, about Zaveri Sir, he is very much interactive, kind and the way of teaching is awesome. Related examples and videos were marvellous - PVJ.
  • Very good...Zaveri Sir is having great knowledge of Internet Technology... - CN.
  • The speaker Zaveri Sir is an outstanding teacher.  - PSS.
  • Great delivery - BP.
  • Its not just the training over PPT but the interactive session with hands-on really made it more effective.  I am really glad to get training from him... - BK.
  • (To Speaker - Zaveri) You have a skill to deliver lectures.  You are a combination of an excellent knowledge and knowledge imparting. -PB
  • The contents taught to us are very relevant to youngsters like us.  All the basics were covered very systematically and in depth...Zaveri Sir, needless to say is an expert in social media marketing..His skills of explaining and making us understand the topics clearly are par excellence. - CS.
  • Everything Zaveri Sir taught in all the 3 sessions was extremely informative, really learnt a lot about digital marketing.  Jyotindra Zaveri Sir is very well versed with this subject and very confident.  His lectures were planned and systematically presented.  I really enjoyed it! And learnt a lot!..Please continue imparting knowledge to others like you did to us...- MS.
The PowerPoint presentation that is used for the Digital Marketing training is given below: 

Your comments will be appreciated.  Share this Blog Post with others using the social icons given below.

Monday, September 24, 2012

Marketing and Physics


Underlying theories of branding explained by Mr. Dan Cobley.  He is pursues both with a passion.  Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.  This video is courtesy T E D.

The brand distribution thru social media marketing gets your brand closer to the customer.  Learn digital marketing to promote your products and services. 

The more massive a brand, the more baggage it has,the more force is needed to change its positioning. And that's one of the reasons why Arthur Andersen chose to launch Accenture rather than try to persuade the world that Andersen's could stand for something other than accountancy. It explains why Hoover found it very difficult to persuade the world that it was more than vacuum cleaners, and why companies like Unilever and P&G keep brands separate, like Ariel and Pringles and Dove rather than having one giant parent brand. So the physics is that the bigger the mass of an object the more force is needed to change its direction. The marketing is, the bigger a brand, the more difficult it is to reposition it. So think about a portfolio of brands or maybe new brands for new ventures.

Let us know your feedback in the comment window below.

Friday, September 14, 2012

Measurable Digital Marketing Strategy

School of Digital Marketing, Pune

Build Measurable Social Media Marketing Strategy:

Professional training course to drive results.  Social media marketing plays a vital role in the buyer’s decision-making process.  Learn where to budget your money and time.  Discover how to use strategic planning to form a complete social media methodology at your company.
  • For whom?
Don't worry we will not discuss bits and bytes.  This is not a computer programming class but specially tailored for top executives, marketing professionals, small business owner, and anyone who would like learn this aw some revolution in the world wild web [No, this is not a spelling mistake, I mean wild, because it is so]. 
  • How this course will help?
    This special digital marketing training will help you:
  1. To increase inbound leads at an affordable cost.
  2. Improve marketing campaign effectiveness.
  3. Expand the reach of thought leadership content.
  4. Better understand, identify, and engage potential prospects.
  • For more information:
Visit website to see list of Twenty digital platforms demo.
Contact Jyoti Sir, the principal faculty.

Tuesday, September 4, 2012

Book Shelf to learn Digital Marketing

Book Shelf full of PowerPoint Presentations to learn Digital Marketing and Social Media Marketing.  Learn at your own speed from anywhere anytime.  My Scribd.com/eLesson site has crossed 119 K Reads.  There is no reason why it  cannot  cross 200 K.  Yes, over one lac reads from all over the world. 

Friday, August 24, 2012

Microsoft Logo - Brand New Avatar Surfaces.

New Logo Surfaces
Microsoft unveiled its new logo redesign, since 1987.  The new logo is launched. Microsoft is planning the Windows 8 Operating System and its Surface tablet computer.

Surface Tablet

Microsoft Windows 8 logo

Italics is now straight

Learning from Apple: Microsoft is launching its new Windows 8 operating system along with new Office and phone software.  The IT giant is hoping the new logo unifies customers' experience of the company Like Apple.   The old logo colors are same in the new logo, except now it is straight 90 degree angles.  By the way, do you know how Google created the Chrome logo?
Google Chrome Logo
Microsoft case study - Learn how Mr Bill Gates became one of the richest man in the world - Excellent case study to learn marketing of software product - Now, watch the IT war - Google playing the same game of ‘free stuff’ against other software giants - Apple and Facebook also featured in this presentation - Jyoti, the author has met Mr. Bill Gates on his first visit to India in 1997. Here is the presentation which is read 6000 times narrating the Microsoft story.

Sunday, July 8, 2012

Social Olympics = Socialympics

The International Olympics Committee launched a social media hub that will showcase tweets from the Olympians and connect them with fans.
2012 specially written for Netizens
At the Olympic Games in London, set to begin this month, the official motto of “swifter, higher, stronger” will be supplemented by a new label. If some marketers, fans and athletes have anything to say, these Games will be the first Social Media Olympics — the “Socialympics,” as some are calling them.  [Source: The New York Times, July 01, 2012].
  • Some athletes may spend more time on Twitter and Facebook than the playing field! At the last summer games, in 2008, Facebook had 140 million users and Twitter had about 6 million.  Google announced its adding another service to its suite of online tools.
  • Gmail Meter will provide metrics and analytics about your email habits such as how long it takes you to reply to emails whether or you more likely to write long or short emails. The tool runs a report on your activity once a month and delivers it to you by email.
  • Even the Olympic movement, which sometimes steps into the future with great caution, has warily accepted the idea.
  • Now, with more than 845 million on Facebook and nearly 150 million of Twitter, its no wonder some are calling this year's Olympics "the first social games." 

Saturday, June 16, 2012

Twitter News
Twitter new Logo
Twitter new Logo
Starting today, you can discover more interactive experiences inside any Tweet on twitter.com and mobile.twitter.com. When you expand Tweets containing links to partner websites, you can now see content previews, view images, play videos and more.

You have probably expanded Tweets before to play videos from YouTube.  Now, a diverse and growing group of new partners like the The Wall Street Journal, Breaking News, and TIME also deliver rich content inside Tweets containing a link to those websites.

Source: http://blog.twitter.com/

Old Twitter Graphics



Monday, May 7, 2012

Which are the Top Facebook Pages? Real-time Analysis

Here is comprehensive overview of an entire market.  Click FB Market Analyses link (below) to get cool Pie Charts, Facebook Page Like and Facebook Talking About figures.........as on NOW!

Is it possible to link the online brand and offline shopping?  Here we share an example (see video below) of a store in Brazil that bring them together – So what initiative you have thought to bridge the gap between your Facebook marketing with the real world?
1. Automotive Industry-BMWVolkswagen, GM, Toyota, Daimler
2. Fast food Industry-McDonaldsStarbucks, Burger King, Dunkin’ Donuts
3. Food and Beverage-Red Bull, Coca-Cola, Dr. Pepper, Nutella, Oreo
4. Most Popular Film Series-Batman, Harry Potter, Spider Man, Twilight
5. Sporting Goods Manufacturers-Nike, Adidas, Puma, Quiksilver
6. TOP 10 Global Brands-Coca-Cola, DisneyApple, Google, HP, Microsoft

Facebook Market Analyzer by Hike Social Apps
  • What is MFD?
    Market-Facebook-Disparity = The gap between a brand’s ranking on Facebook and its real life market position.
  • Above analysis also gathers the information of how many Facebook users talk about a Page (= the brand), better known as “People Talking About”, recently introduced by Facebook.   This value is interesting especially for live trends, but it also defines the overall range of influence of a brand.
Bridge gap between Click & Mortar and Brick & Mortar

Brazilian fashion retailer C&A has an innovative idea.  C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores.  C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “LIKE” the ones that appeal to them. Special hangers on the racks in its bricks-&-mortar store displays those votes in real time, giving shoppers a clear indication of each item’s online popularity.
 Cloth hangers linked with real-time Likes being given on the Facebook Page !
Tip from author of this blog: Write your Facebook Page in the comment below so that viewer can Like it.

Friday, April 27, 2012

Missed you - Social Media Marketing Training - Report

For those who missed the Social Media Marketing Course.  Here is a brief report, complete with video lecture of the proceedings, of this extraordinary training that was conducted by the specialist in the subject Prof. Jyotindra Zaveri (known as Jyoti), on 21st and 22nd April 2012 at Pune, India.  "We missed you !"

Scan the QR code to see this video instantly on your smartphone now!

  • Participants were from various sectors of industries - Manufacturing Industry, Investment consultant, Software professionals, senior consultants, Construction business professionals, Marketing professionals, IT professionals, etc.
  • Prof. Jyoti Sir introduced various digital platforms such as LinkedIn, YouTube, Twitter, Google plus, Facebook, Blog, and so forth.  He explained how to leverage Facebook, Twitter, and LinkedIn for marketing and brand building.  He gave case studies of foreign as well as Indian companies that are using social media, and how it has increased their marketing effectiveness.
  • He gave away printout of his 132 slides PowerPoint presentation, to harness the power of Facebook, Twitter, and LinkedIn to get found by more potential customers, develop meaningful relationships with industry leaders, and position as an expert in your field.  The presentation, which was used for discussions, is also published;  subscribe to this blog and then email to get the complete PowerPoint slideshow free.   
  • He gave guidelines on preparing BLOG RULES or Social Media Marketing Policy document.
  • Some of the topic that were discussed:  Why social media is important for business.  Web Analytic - How to measure results from your social media marketing efforts, and so on.  He gave tips on ‘How to Use Facebook, Twitter, LinkedIn for Business’ .  Topics such as: “What if someone posts a negative comment on the blog”, “Total cost of ownership (TCO)”, “How much time the SMM initiative takes to start showing the results?”  etc., were explained.
  • Prof. Jyoti sir emphasized on publishing proper profile with own foto.  He also narrated some example to say that SMM is good, bad and can become ugly too.
  • He elaborated on the web analytics report and gave examples of insight, available from YouTube.  The graph, charts and real time reports informs the marketing executive about the status of the advertising campaign.  He gave many examples of companies that have already started social media marketing in a big way, such as Waghbakri tea, Pantaloon, Tata Nano, Gucci, etc.  He said, “Plan your time on social media sites, and do not be carried away”.  Limit your time depending on your goals.  Few movie clips and PowerPoint presentations were used to explain the basic concepts.
  • Encouraging feedback were received from all participants.  Mr. Chandrakant Golcha, CEO, Educare, thanked participants, and Prof. Zaveri.  

Sunday, April 22, 2012

Social Media Marketing in Germany

Guten Tag!
European companies need to increase traffic to their website, to build a strong brand in India, and drive more online sales.  You need to be noticed, to attract targeted visitors in India.

Let us look at how social media is used in Germany:
  • Germany trails behind the US in adopting social media.  Blogs are not yet a part of mainstream media and have no significant influence on public opinion.
  • Only 58% of German internet users are on social networking sites (compared to 77% in the US).
  • The most popular social networking site in Germany is called StudiVZ, however Facebook is quickly gaining market share.
  • Culturally, Germans tend to be very private and do not freely share personal information.  Many still feel that their data is not safe online.
  • Germans place a high value on university degrees or professional certifications and do not trust unofficial sources.

(status as on May 2010)

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5948/3-Social-Media-Lessons-For-Global-Marketers.aspx#ixzz1sjZHUIWS

What is the status today?  Please leave your comments in the space provided below.

Saturday, March 31, 2012

Google’s First April News

On the eve of the Fools Day I remember how Google’s takes the world for a ride every year

Google announced Chrome Browser 3D version, Google told Netizens to download .exe file and even provided .PDF file to make instant "3D" Glasses, too much.  Would you believe?  Millions of people actually downloaded the 3D Chrome and the 3D glasses on the First April 2009.  Hahhaa ha haa..

Here is extreme example of cyber branding - Google announced popular Gmail that works with motion....Google told on April 01 :   "Gmail Motion is a new way to control Gmail using BODY LANGUAGE !   To us Gmal Motion software, you will need a comptuer with a webcam.  Google Gmail will recognize your movement with a spatial tracking algorithm.
We designed the movements to be easy and intuitive to perform and consulted with top experts in kinestetics and body movement in devising them.

Google also had a number of non-hoaxes on April 1. The biggest was the Gmail launch in 2004, something that many had thought to be a hoax.  For instance:
<iframe title="YouTube video player" width="100%" height="407" src="http://www.youtube.com/embed/Bu927_ul_X0?rel=0" frameborder="0" allowfullscreen></iframe>
Google's history of April 1 jokes can be traced back to the year 2000 when Google announced the launch of MentalPlex, when Google asked its users to focus on a swirling spiral and project a mental image of what they wanted to search for and the results page displayed humourous error messages.
MentalPlex was followed by PigeonRank, where Google claimed that it used pigeons for its PageRank system.  
What is your guess?  What do you think Google prank will be on this April Fool's Day ?

Sunday, March 4, 2012

Site crosses One Lac mark - 100,000+ pageviews

dnserp.com e-Learning website crosses the magic figure of 100,000 mark 
Free counters!
 Free counters!

        See right side bar to get real-time country wise details. Click the flags to view real-time reports.8
47,349 unique visitors from over 165 countries.  Plain old hit-counters are boring.  Collect flags and learn about your visitors.  Especially if you are doing international business, it will be a good idea to know if your visitors are from your targeted country.

This analytic gives automatic country wise break-up.  Every time someone from a new country visits your site, a flag will be added to your counter.  Not only will this make your website more interesting, but clicking on your Flag Counter will reveal amazing information and charts.
62.9% Visitors from India
These charts shows the power of the internet marketing and automatic reports which can help you to fine-tune your marketing strategies.  Country wise, or region wise, American state wise analysis should match with your target audience and other marketing game plan.
dnserp.com website contains over 300 web-pages full of information pertaining to topics such as ERP, social media marketing, Web 2.0,  e-Commerce, Supply Chain Management, MIS, and much more -  dnserp.com is like an encyclopedia of these subjects. It is cool.  No wonder it has crossed the One Lac visitors mark.    Please visit the site map to navigate this exhaustive website or select the topic from the alphabetical list.
Click here to view real-time report of unique visitors
  • Based on IP address of the visitor the report shows state wise unique visitors numbers, of the USA.  
  • Encouraging feedback received from peers from all over the world about this E-learning site - here is a link  http://www.dnserp.com/feedback.htm.
  • This site is awesome academic collection of video lectures and PowerPoint presentations, that you can view from anywhere and anytime.

Point is unless you measure, you cannot improve.  What do you say? Your comment will be appreciated.

Thursday, January 26, 2012

Social networking best practices

There are 50+ social networking websites.  Let us take example of the most popular site 'Facebook' to learn Do's and Don'ts of social networking sites.  Here are excerpts from the lecture by Prof. Jyoti Zaveri and the related PPT explaining Facebook best practices.  Learn about security settings, Groups, Page, and so on.


DO and DO NOT of Facebook.
Points worth doing and points that one should not do, while using social networking sites, such as FACEBOOK.
1.       Do proper security settings to maintain your privacy.  Do not share lots of private information with strangers.  Avoid sharing information about your children or share minimum. 
2.       Use private message button for one-to-one communications.  Post on the wall is seen by everyone in the contacts and if selected ‘public’ then by everyone.
3.       Join group of your interest to interact with your community.  You can request for joining by clicking on the button ‘ask to join’.  Your friend (contact on Facebook) may add you in a group; however, if you find that the group is not interesting enough, you may leave the group.  
a.       Groups can be public.
b.      Groups can be private, only members can see the posts and participate.
4.       Companies (corporate) are publishing website on Facebook, called Facebook Page.  Visit a Facebook Page of a company you would like.  Search the name in the search window (on top) to find the page.  Click on LIKE button to follow the posts and conversations.
5.       Do update your profile with proper name.  Upload your proper picture, preferably only face.  Do not put picture of a cartoon or joker.  
6.       Add confirm ‘friends’ only if you know them.  If the picture is missing or you have doubt, send a private message to find more about that person.  
7.       Facebook privacy setting is the most important before you start using the Facebook.  Your privacy is in your hand, allow, or do not allow your personal information as per your needs, Facebook has nothing do with it, so you do it yourself.
8.       Limit you time on Facebook.  Do not get addicted.  Commit yourself for not spending over ‘nn’ minutes in a day or in a week.  For instance, “limit 15 minutes in a day or in a week”.
9.       Facebook suggests names of your friends on birthday, this is a good idea to be in touch with your friends, and wish them happy birthday. 
10.   Avoid using third party applications (called Apps) on Facebook, these programs before you start using will ask your permission to use your private information by showing a screen with a button ‘ALLOW’, once you click allow, the Apps will use and share your information the way they want.  In other words, it is not Facebook but Apps on Facebook is sharing your privacy because you have allowed it.

 Please share these important guide lines with your friends. Wish you safe and happy networking.
You may suggest some points that I have missed out in the comments box provided below.

Friday, January 6, 2012

How to attach a file in the Facebook message?

You can send a file using the Facebook Message system.  Here is the procedure for the same.
Start a message in any of the following ways:  Click the "Message" button at the top right of your friend's profile (timeline).  Click on Send a New message - OR - Select "Messages" in the left column of your home page, and click the "+ New Message" button. Enter the name of your friend or an email address. 
  1. Enter the name of your friend (select)
  2. You may enter multiple names – Maximum Twenty only

  1. Write your message
  2. Click on the U clip icon to attach a file
  3. Browse and select file to attach
  4. Finally click on the send button
  5. Recipient/s or people to whom you sent the message will be notified by email, or the next time they log in.  

Try it using Facebook, it works!
  • An email attachment is a computer file sent along with an email message. One or more files can be attached to any email message, and be sent along with it to the recipient. This is typically used as a simple method to share documents and images.
  • A paper clip image is the standard image for an attachment in an email client.  Above procedure was tried using Prof. Jyotindra Zaveri id.
  • Do you think we could begin to phase out email completely, and never get spam again?  Did you Like this tip ?
Would you like to add something?  Post a comment below.  If you find the same helpful, please share with others using social icons given below.