Sunday, September 25, 2011

Guidelines for using the Social Media for organizations, including Government of India

Social media policy
Have you made Blog Rules?
Courtesy e-Sakal newspaper (September 25, 2011)

The Social Media Framework for the Government of India has been created to enable government agencies to use these platforms more effectively and reach out to their stakeholders and understand their concerns and hear their voices.  

Staff should not use Facebook, Twitter, LinkedIn, or similar social media platforms without understanding the  policy guidelines.  It is necessary to assign the work of posting / publishing to trained employees only.  

The  Social Media rules or sometimes referred as "BLOG RULES" comprises of the following six elements:

  1. Objective: Why an agency needs to use social media.
  2. Platform: Which platform/s to use for interaction.
  3. eGovernance: What are rules of engagement?
  4. Communication Strategy: How to interact.
  5. Pilot: How to create and sustain a community.
  6. Engagement Analytic: Who is talking about what, where and what are the main points of conversations.
  7. Institutionalization: How to embed social media in organization structure. 
The word eGovernance does not necessarily imply only the Government, but also private organisations as well.

We have the complete draft policy document (~40 pages) prepared by Department of Information Technology, Ministry of Communications & Information Technology, Government of India.,  let us know if you want to have a look at the same.

Note:  Out of enthusiasm, people have started using digital platforms.  There is a need of professional training.  Therefore, we have started giving training to executives, officers, business-persons, who would like to indulge into the new avatar of the World Wide Web, called Web 2.0.  Email 

Monday, September 5, 2011

TV is in the cloud

It is now easy to setup your own TV channel.  Earlier we took help of specialists, for preparing the studio, and distribution of your videos was also not an easy take.  Now, using internet TV technology, you can broadcast live or embed your YouTube videos easily and can be seen from anywhere any time.  Even live broadcast !  Above all, it is affordable.

Digital marketing using web TV is the new way of branding your product or services.  Use the new avatar of the www that is Web 2.0, to let more and more people learn about your corporate videos. 

See illustrative example here – actual demo of the web TV based on livestream digital platform.

Special note about the TV in the CLOUD:
TV is moving to the cloud. It is inevitable, just as other kinds of media from books to music are increasingly delivered over the Internet. Netflix, Hulu, and even Apple TV are making inroads when it comes to distributing traditional TV shows and movies to Internet-connected screens. YouTube keeps grabbing more of our attention, accounting for 7 percent of total time spent on the Internet in the U.S., according to comScore.
And yet the TV (and movie) industry are proving more resistant to change than any other form of media. Change will come, but it won’t happen as quickly as it is with music, news, or books.
The TV industry is digging in. Starz is walking away from its content deal with Netflix. Hulu seems to be treading water while it tries to sell itself. Even Apple is having a hard time changing the model. It recently stepped back from its attempts to offer TV show rentals (a move we saw coming a month ago) because the TV networks ever only participated half-heartedly.
But does anyone really doubt that eventually the Internet will triumph here to smash the rigid program guide that cable and satellite companies shove down our throats? Most of us only watch a few dozen channels regularly, yet we pay for 500. If we could subscribe on a per channel or per show basis, many of would. It’s just so obvious that the better experience starts with letting people watch what they want, when they want, on whatever device they want—whether that’s their TV, laptop, iPad, or mobile phone. But that is not enough. TV in the cloud is not just about shifting distribution. It is about making it easier to find and share new shows, and change the way we consume them. It is about making TV smarter (did really I just say that?) In a recent post on this topic, Asymco’s Horace Dediu recently wrote:
Unlike the Smartphone which could only have emerged to leverage the Internet, TV has no “smart content” to leverage. The “smartness” has to be not in the box but in the programming.  Of course, I don’t mean there’s a lack of good programming. What I mean is that there is no innovation in what a program is–the job it’s hired to do. The way it and its distribution fits into a person’s life. TV programs have not changed for half a century. They feature the same genres, the same duration, the same business model, the same series, format and scheduling and the same value chains as when “I Love Lucy” premiered in 1951. They assume people watch TV during the same time each day (while doing nothing else.) They also assume people are equally influenced by brand advertising and that audiences are largely homogeneous.
[Special note is based on the post by Erick Schonfeld who is at TechCrunch as Co-Editor].
Note from this author: Prof. Jyoti Zaveri:

Think back to your own school / college time educational experience. What if you learned what you needed to learn, in a way you learned best? What if your learning experience was individualized to you? If that was possible, what would you be today?  We have setup this TV for your to to learn ERP and Internet marketing technology.  Hope you will +1 this post and share with others using the buttons given below for the same purpose. 

Do you think in India this  Web TV technology can be used for training in the schools and institutes too ?