Thursday, October 25, 2018

Social media सोशीयल मीडिया TIPS & HACKS Live 65 on 24 October 2018

Social media सोशीयल मीडिया TIPS & HACKS discussed LIVE 

Topics discussed in English and Hindi by ज्योतींद्र ज़वेरी 

1. LinkedIn Connect can be Follow
2. LinkedIn Native Video
3. Importance of short Video on social media
4. Content Analyzer 
5. SEO tips - Analyse keywords and link-building using tool 

Social media is evolving, and in order to properly advertise your business, you can keep evolving as well.

What is new in LinkedIn?
Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'FOLLOW'. LinkedIn is now giving all users the option to display a 'Follow' button as the main CTA on their profile page, as opposed to the current 'Connect' prompt. By the way CTA means Call To Action

Therefore, if you are getting too many 'Connect' requests and you are not able to cope up with the same. You may select to display 'Follow' button on your LinkedIn profile instead of default button 'Connect'.

When members follow you, they are more likely to see your content in their feed. This allows members to stay up to date with topics they care about and join your conversation.  

Facebook has been putting a lot of emphasis on video content in their news feed lately. 

Video Marketing

It is important to note that 60% of videos on YouTube are watched on mobile devices and the sharing rate is also higher on mobile devices.
It doesn’t matter what age group your audience is — most of the time, they will want to watch a short video rather than read a paragraph.

The most important advantage of adding video marketing to your marketing budget is its ability to improve your conversion rates.  The latest studies reveal that more than 74% of users who watches an explainer video went on the buy the particular product or service as a result. The effectiveness of video is obvious since vision is the most dominant sense for a majority of us. Most of the information transmitted to our brain is visual. Just imagine what a video can do to boost the conversion rates of your business under such circumstances! That’s why you need to invest in a reputed video marketing agency to draw up an effective video marketing plan for your business.

Videos help build trust among your customers. Trust is one of the most important components of a good business.

Jyoti Social Team specialise in creating stunning short videos of 60 seconds duration. Let us know if you want to try our services.

A good video will allow increasing the time spent on your social media or on your legacy website, by your visitors.

Native videos
LinkedIn native video limit is ten minutes  (as on today, 24 October 2018)
Do Architect use social media?
Yes they do. Architects, Doctors, Lawyers they are all on social media. However, they cannot do direct advertisements. 
e.g. Ar Vasavi Mulay of Tulza Designs, Pune, India.
Facebook Insights
You can find out on the Facebook Page, which posts perform best. Track your own or your competitors top stories or explore and analyze any topic.

Content Analyzer 
Buzzsumo is a great tool to analyse your content. Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content. 

Note and try Content Analyzer

SEO tips 
Backlinks are important for good SEO.
Backlinks such as  Do follow --- .com can increase web ranking. 
Create internal links to your posts / page within the website. 

For SEO. Try
Great to find and analyse keywords
Get the data you need to do better link building research

Time to get a mentor or senior consultant
Each startup has specific business challenges, and there is no one-size-fits-all digital marketing strategy, when it comes to growth and efficiency. But if you’re finding your business needs are not being met by your current mentor or consultant, it may be time to evaluate a new experienced mentor or social media consultant, like me.

Finding and working with the right influencers. Of course, one of the most critical factors in any influencer-marketing program is your team’s ability to find the right people to work with and set the stage for a successful long-term collaboration. It also may be the most challenging part of the equation, as it involves multiple tasks, including:

Becoming familiar with the notable voices in your industry
Vetting potential partners to identify those who share your brand values and perspectives, and who will resonate with your target audience
Engaging top candidates and soliciting their participation
Negotiating specific terms, fees, and deliverables
Seeding, tracking, and managing their efforts on an ongoing basis

”It is better to be approximately Right than Accurately Wrong.”

Do not hesitate to experiment with digital platforms.

  • Connect with me on social media:

• Follow Pinterest boards  
• Follow twitter 

• Follow Instagram
• Subscribe Daily Newspaper focusing on social media  

Digital publicity is our passion - I am Jyotindra Zaveri, outsource your social media marketing.  I am a consultant and trainer.  Formerly with IBM.  Computer Engineer (Germany).  IT Professional since….1975.  42+years experience.

Email  WhatsApp +91 9552946949

#WednesdayMotivation  #AskMeAnything

Thursday, October 18, 2018

Social media 56 Wednesday LIVE 15 August 18 Pune

Social media Live # 56 Wednesday 15 August 18 Pune!

Free training webinar by Jyotindra Zaveri, your friendly social media-marketing consultant and trainer. 

Digital marketing topics discussed in this free webinar:

Whatsapp has announced API for businesses. It means people will be able to send advertising, messages over Whatsapp instead of regular SMS.

Standard SMS services (in India) costs businesses about 10 paise for each message.

WhatsApp will be able to bring down costs drastically and bring in an added layer of comfort while interacting with the customer.

For example for Tours and Travel companies this could be very effective.  With this new Whatsapp API, large enterprises will be able to send notifications like airline tickets, travel details, and information on products that customers have bought online. At the same time, customers will be able to directly interact with the company for their doubts, grievances and other requirements!

If you are looking for a job, then this is very important. You need to show your social media presence carefully.

Here is why: Most employers eliminate candidates due to social media

Most employers check social networking sites before calling a person, common connections often allow them to learn more about candidates.

Of 1,012 hiring managers and human resource professionals at private companies of all sizes and across all industries, 70 percent use social networking sites to research job candidates, and 57 percent have found content that caused them not to hire candidates.

Social media gives complete freedom to users. But users should be able to draw a line how much is too much. 

Freedom in social media depends on the mindset of the people. Ethical standards. For example, making duplicate ID, or fake ID on Facebook, etc. is not ethical. 

To some extent, technology can regulate social networking sites, not the Government or legal system. We the users can use the ‘Report’ feature of Facebook to help Facebook to take appropriate action. 
Yes, use Report feature to help clean the social media. When something gets reported to Facebook, we'll review it and remove anything that doesn't follow the Facebook Community Standards.   

The reporting option on Facebook enables you to alert the social networking website of content that is abusive, illegal or offensive.

What is the size of image? You know eye-catching graphics images are important for social media marketing. 

• LinkedIn Image Specifications

1.  LinkedIn Company Page Direct Uploads: 552 x 368
2.  LinkedIn Personal Page Direct Uploads: 1200 x 627
3.  On Twitter, Consider the Number of Images. One or Three or five. Whatever, but too many photos may not be a good idea. 

On mobile device and on web version the same posts will show images differently. 

Try to make a video, with some royalty free music, if you have too many photos.

For Twitter Image, recommended specifications for Mobile Images:  1200 x 675 (16:9)

Whereas for desktop 506 x 506 

Videos on Facebook are number one to get attention. 

To create Facebook videos that drive the best results, create videos that are between 60 and 90 seconds long.

Short videos are the best.
May be 180 Seconds maximum.

Many users view videos without sound, in mute mode.

You can include a hyperlink to your website using Photo Carousel. You can put Destination URL.

Let me know your feedback. Your suggestions are important to me.
Links for you to study

Top 100 Award winner BLOG

Digital showroom

Social Media Newspaper

The original video is on Facebook Jyoti Zaveri timeline

Friday, October 5, 2018

How to appreciate your colleague or team on LinkedIn? Use #Kudos

LinkedIn #Kudos to appreciate your colleague or Team

Learn this new way of engaging with your audience. 

After a long time I note an original new feature from LINKEDIN that is still not on other digital platforms. 

LinkedIn #KUDOS: Say Thanks and Show Your Appreciation

With LinkedIn Kudos, you now have a fun and easy way to share your appreciation for contacts in your professional community.  

Open your LinkedIn app on iOS or Android and tap on Kudos button to post your comment with smart message with nice ready graphics

Select a connection or multiple people to send kudos to teams big or small. Choose from the ten kudos categories, like “Team Player,” “Amazing Mentor,” or “Inspirational Leader.”

Post shared as kudos to your LinkedIn Feed, and the person you recognized, will receive a notification, letting them know that you gave them a shout-out, in addition to seeing it in their feed.
Be in the know! Keep up with all the topics that matter to you. All in one place.
Follow LinkedIn SHOWCASE PAGE 'Social Media Marketing for visibility and credibility' Click here 

This post is published on Blogger Blog by Jyotindra Zaveri, your friendly social media consultant and trainer.  Jyoti Social. To learn more Whatsapp +91 9552946949

Tuesday, October 2, 2018


Here is a list of TOP Twenty-Five DIGITAL MARKETING EXPERTS IN INDIA, and I am feature in the same! 

The numbering is NOT FOR RANKING THE EXPERTS. See name 13. The demand for Digital Marketing is increasing. 

This in turn is increasing the demand of digital marketing professionals in India.

The numbering is just for the sake of count, and NOT FOR RANKING THE EXPERTS.  See name 13. 

Top experts

The blog says:
Jyotindra Zaveri is Social Media Marketing and ERP Consultant. He completed Electronics Engineering from VJTI Mumbai in 1975 and started his career as a Customer Engineer at IBM.
Jyoti has more than 42 years of experience in IT. He specializes in Social Media and ERP. He has travelled extensively from India: Bahrain, France, Germany, Italy, Japan, Malaysia, Netherlands, Singapore, Switzerland, Thailand, UAE, UK, and USA.
His YouTube videos are amazing. You can find videos on social media in Hindi and Gujarati too. Have a look

We thank the publisher Mr. Jainish Shah for making the list - Jyotindra Zaveri