Thursday, November 15, 2018

Social Media Free Webinar Invitation Nov 21

Let us discuss cutting-edge social media marketing techniques. 

Time worth spending. Schedule date and time in your calendar now.

Social Media Wednesday LIVE # 69 Webinar Nov 21

Social Media Event Invite

If you have a query or would like to share your experience with digital marketing, feel free to participate during the live chat. 

  • #AskMeAnything Join free webinar

WHERE? Zaveri Jyoti Facebook ID
WHEN? WEDNESDAY 21 November 2018. India 8:00 pm (IST). Europe 3:30 pm. USA 09:30 am. (EST). 

Here I have embedded this event that is also created on Eventbrite. Click Buy Tickets button to register free.

This is a free public event on Facebook. Register now to get a reminder.  Please Share.
For more information Whatsapp Speaker Jyotindra Zaveri +91 9552946949

Click HERE to view the complete list of digital platforms 

#DigitalMarketing #WednesdayLive

You can also create an event on Facebook.  Click on the three-dot button to create your Event QR Code. Download this QR code and add it to your posters to spread the word about your event. People can scan the QR code with their mobile device to see your event on Facebook.

Here is an illustrative example of the QR Code of above Wednesday Live 21 Nov LIVE event

Scan QR code

Monday, November 5, 2018

Social Media Webinar Wednesday LIVE 67 Invitation

Confused about which digital platform to include in your marketing?

Every week, Social media is experiencing a transformation, and success metrics are evolving.

This training session is to discuss strategy to help your company stay ahead of the curve.

Social Media Marketing

If you are a DIGITAL MARKETING EXPERT, you can join me and speak from the other side of the table (I will add you to the LIVE broadcast, if you message me).

Social Media Discussion: Wednesday LIVE # 67

WHERE? ONLINE Facebook Social Media Marketing Group
WHEN? WEDNESDAY 07 November 2018. India 8:00 pm (IST). Europe 3:30 pm. USA 09:30 am.

During LIVE webinar you may ask in Comments. Take part in the ongoing discussions. SPEAKER is Jyotindra Zaveri, IT professional, 40+ years of business experience. See VIDEO profile

This is a free public event on Facebook. Please Share.Whatsapp +91 9552946949

List of all previous webinars (Wednesday LIVE since August 2017).

Here below we have embedded the Eventbrite invite for you to register 

Wednesday, October 24, 2018

Social media सोशीयल मीडिया TIPS & HACKS Live 65 on 24 October 2018

Social media सोशीयल मीडिया TIPS & HACKS discussed LIVE 

Topics discussed in English and Hindi by ज्योतींद्र ज़वेरी 

1. LinkedIn Connect can be Follow
2. LinkedIn Native Video
3. Importance of short Video on social media
4. Content Analyzer 
5. SEO tips - Analyse keywords and link-building using tool 

Social media is evolving, and in order to properly advertise your business, you can keep evolving as well.

What is new in LinkedIn?
Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'FOLLOW'. LinkedIn is now giving all users the option to display a 'Follow' button as the main CTA on their profile page, as opposed to the current 'Connect' prompt. By the way CTA means Call To Action

Therefore, if you are getting too many 'Connect' requests and you are not able to cope up with the same. You may select to display 'Follow' button on your LinkedIn profile instead of default button 'Connect'.

When members follow you, they are more likely to see your content in their feed. This allows members to stay up to date with topics they care about and join your conversation.  

Facebook has been putting a lot of emphasis on video content in their news feed lately. 

Video Marketing

It is important to note that 60% of videos on YouTube are watched on mobile devices and the sharing rate is also higher on mobile devices.
It doesn’t matter what age group your audience is — most of the time, they will want to watch a short video rather than read a paragraph.

The most important advantage of adding video marketing to your marketing budget is its ability to improve your conversion rates.  The latest studies reveal that more than 74% of users who watches an explainer video went on the buy the particular product or service as a result. The effectiveness of video is obvious since vision is the most dominant sense for a majority of us. Most of the information transmitted to our brain is visual. Just imagine what a video can do to boost the conversion rates of your business under such circumstances! That’s why you need to invest in a reputed video marketing agency to draw up an effective video marketing plan for your business.

Videos help build trust among your customers. Trust is one of the most important components of a good business.

Jyoti Social Team specialise in creating stunning short videos of 60 seconds duration. Let us know if you want to try our services.

A good video will allow increasing the time spent on your social media or on your legacy website, by your visitors.

Native videos
LinkedIn native video limit is ten minutes  (as on today, 24 October 2018)
Do Architect use social media?
Yes they do. Architects, Doctors, Lawyers they are all on social media. However, they cannot do direct advertisements. 
e.g. Ar Vasavi Mulay of Tulza Designs, Pune, India.
Facebook Insights
You can find out on the Facebook Page, which posts perform best. Track your own or your competitors top stories or explore and analyze any topic.

Content Analyzer 
Buzzsumo is a great tool to analyse your content. Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content. 

Note and try Content Analyzer

SEO tips 
Backlinks are important for good SEO.
Backlinks such as  Do follow --- .com can increase web ranking. 
Create internal links to your posts / page within the website. 

For SEO. Try
Great to find and analyse keywords
Get the data you need to do better link building research

Time to get a mentor or senior consultant
Each startup has specific business challenges, and there is no one-size-fits-all digital marketing strategy, when it comes to growth and efficiency. But if you’re finding your business needs are not being met by your current mentor or consultant, it may be time to evaluate a new experienced mentor or social media consultant, like me.

Finding and working with the right influencers. Of course, one of the most critical factors in any influencer-marketing program is your team’s ability to find the right people to work with and set the stage for a successful long-term collaboration. It also may be the most challenging part of the equation, as it involves multiple tasks, including:

Becoming familiar with the notable voices in your industry
Vetting potential partners to identify those who share your brand values and perspectives, and who will resonate with your target audience
Engaging top candidates and soliciting their participation
Negotiating specific terms, fees, and deliverables
Seeding, tracking, and managing their efforts on an ongoing basis

”It is better to be approximately Right than Accurately Wrong.”

Do not hesitate to experiment with digital platforms.

  • Connect with me on social media:

• Follow Pinterest boards  
• Follow twitter 

• Follow Instagram
• Subscribe Daily Newspaper focusing on social media  

Digital publicity is our passion - I am Jyotindra Zaveri, outsource your social media marketing.  I am a consultant and trainer.  Formerly with IBM.  Computer Engineer (Germany).  IT Professional since….1975.  42+years experience.

Email  WhatsApp +91 9552946949

#WednesdayMotivation  #AskMeAnything

Thursday, October 18, 2018

Social media 56 Wednesday LIVE 15 August 18 Pune

Social media Live # 56 Wednesday 15 August 18 Pune!

Free training webinar by Jyotindra Zaveri, your friendly social media-marketing consultant and trainer. 

Digital marketing topics discussed in this free webinar:

Whatsapp has announced API for businesses. It means people will be able to send advertising, messages over Whatsapp instead of regular SMS.

Standard SMS services (in India) costs businesses about 10 paise for each message.

WhatsApp will be able to bring down costs drastically and bring in an added layer of comfort while interacting with the customer.

For example for Tours and Travel companies this could be very effective.  With this new Whatsapp API, large enterprises will be able to send notifications like airline tickets, travel details, and information on products that customers have bought online. At the same time, customers will be able to directly interact with the company for their doubts, grievances and other requirements!

If you are looking for a job, then this is very important. You need to show your social media presence carefully.

Here is why: Most employers eliminate candidates due to social media

Most employers check social networking sites before calling a person, common connections often allow them to learn more about candidates.

Of 1,012 hiring managers and human resource professionals at private companies of all sizes and across all industries, 70 percent use social networking sites to research job candidates, and 57 percent have found content that caused them not to hire candidates.

Social media gives complete freedom to users. But users should be able to draw a line how much is too much. 

Freedom in social media depends on the mindset of the people. Ethical standards. For example, making duplicate ID, or fake ID on Facebook, etc. is not ethical. 

To some extent, technology can regulate social networking sites, not the Government or legal system. We the users can use the ‘Report’ feature of Facebook to help Facebook to take appropriate action. 
Yes, use Report feature to help clean the social media. When something gets reported to Facebook, we'll review it and remove anything that doesn't follow the Facebook Community Standards.   

The reporting option on Facebook enables you to alert the social networking website of content that is abusive, illegal or offensive.

What is the size of image? You know eye-catching graphics images are important for social media marketing. 

• LinkedIn Image Specifications

1.  LinkedIn Company Page Direct Uploads: 552 x 368
2.  LinkedIn Personal Page Direct Uploads: 1200 x 627
3.  On Twitter, Consider the Number of Images. One or Three or five. Whatever, but too many photos may not be a good idea. 

On mobile device and on web version the same posts will show images differently. 

Try to make a video, with some royalty free music, if you have too many photos.

For Twitter Image, recommended specifications for Mobile Images:  1200 x 675 (16:9)

Whereas for desktop 506 x 506 

Videos on Facebook are number one to get attention. 

To create Facebook videos that drive the best results, create videos that are between 60 and 90 seconds long.

Short videos are the best.
May be 180 Seconds maximum.

Many users view videos without sound, in mute mode.

You can include a hyperlink to your website using Photo Carousel. You can put Destination URL.

Let me know your feedback. Your suggestions are important to me.
Links for you to study

Top 100 Award winner BLOG

Digital showroom

Social Media Newspaper

The original video is on Facebook Jyoti Zaveri timeline

Friday, October 5, 2018

How to appreciate your colleague or team on LinkedIn? Use #Kudos

LinkedIn #Kudos to appreciate your colleague or Team

Learn this new way of engaging with your audience. 

After a long time I note an original new feature from LINKEDIN that is still not on other digital platforms. 

LinkedIn #KUDOS: Say Thanks and Show Your Appreciation

With LinkedIn Kudos, you now have a fun and easy way to share your appreciation for contacts in your professional community.  

Open your LinkedIn app on iOS or Android and tap on Kudos button to post your comment with smart message with nice ready graphics

Select a connection or multiple people to send kudos to teams big or small. Choose from the ten kudos categories, like “Team Player,” “Amazing Mentor,” or “Inspirational Leader.”

Post shared as kudos to your LinkedIn Feed, and the person you recognized, will receive a notification, letting them know that you gave them a shout-out, in addition to seeing it in their feed.
Be in the know! Keep up with all the topics that matter to you. All in one place.
Follow LinkedIn SHOWCASE PAGE 'Social Media Marketing for visibility and credibility' Click here 

This post is published on Blogger Blog by Jyotindra Zaveri, your friendly social media consultant and trainer.  Jyoti Social. To learn more Whatsapp +91 9552946949

Monday, October 1, 2018


Here is a list of TOP Twenty-Five DIGITAL MARKETING EXPERTS IN INDIA, and I am feature in the same! 

The numbering is NOT FOR RANKING THE EXPERTS. See name 13. The demand for Digital Marketing is increasing. 

This in turn is increasing the demand of digital marketing professionals in India.

The numbering is just for the sake of count, and NOT FOR RANKING THE EXPERTS.  See name 13. 

Top experts

The blog says:
Jyotindra Zaveri is Social Media Marketing and ERP Consultant. He completed Electronics Engineering from VJTI Mumbai in 1975 and started his career as a Customer Engineer at IBM.
Jyoti has more than 42 years of experience in IT. He specializes in Social Media and ERP. He has travelled extensively from India: Bahrain, France, Germany, Italy, Japan, Malaysia, Netherlands, Singapore, Switzerland, Thailand, UAE, UK, and USA.
His YouTube videos are amazing. You can find videos on social media in Hindi and Gujarati too. Have a look

We thank the publisher Mr. Jainish Shah for making the list - Jyotindra Zaveri

Tuesday, September 25, 2018

Social media marketing training Wednesday LIVE Invitation

You may not try new things because you do not know what is around the corner! 

So when it comes to your DIGITAL MARKETING, what is holding you back, and what is waiting for you if you just step forward? 

Here are a new ways to learn and improve your confidence. … because entrepreneurs dare!You will not find another social media training like Wednesday LIVE, because it is way ahead of the game. Social Media Marketing Wednesday LIVE # 61

• WHERE? On Zaveri Jyoti Timeline

• WHEN? WEDNESDAY 26 September. India 8:00 pm (IST). Europe 4:30 pm. USA 10:30 am (PST).

Participate from anywhere. Ask a question in Comment. Social media specialist Jyotindra Zaveri will answer on the spot.
This is a FREE public event organised by Jyoti Social. Please Share.

Blogger blog post published by Jyotindra Zaveri from Atlanta, USA.

PS: Event created on Eventbrite and embedded here with countdown timer!

Friday, September 14, 2018

Social media marketing Wednesday LIVE 59 Sept 12 - Atlanta USA

Social media marketing Wednesday LIVE # 59 on September 12, 2018

free online training by Jyotindra Zaveri. Broadcast from Atlanta, USA

This is a free webinar. You can participate on any device. Ask question in Comment. Please Like and Share this broadcast.

Social Media Marketing LIVE Chat # 59. Topics discussed 
1. Facebook Rosetta the AI Tool that can read text from your images and videos.

2. Facebook Premier Videos are akin to LIVE.

3. Pinterest has surpassed the 250 million monthly active user mark.
4. IGTV the Instagram Television 
5. IoT (Internet of Things) Industry 4.0 online forums (Groups).
6. Instagram pushing parents to let children use it :(
7. Emotional Intelligence: Wisdom Vs Intelligence.

In case you missed, my LIVE broadcast from Atlanta, USA, here is the video you may study to learn what is new in the digital marketing space!

The original LIVE video with real-time interaction is on Facebook

You will find Links of all Wednesday LIVE training videos, Since August 2017, here

For online Skype training contact Jyotindra Zaveri +91 9552946949


Thursday, August 9, 2018

Social Media LIVE # 55 broadcast excerpts

Social Media LIVE # 55 broadcast excerpts: Wednesday 8 August 2018. Pune. 

Main points transcription given below, that were discussed during this free online training.

Topics discussed - Whatsapp multiple users video conference call, Cloud security, Google coming back in China, Collaborate not Compete, Keywords and Hashtags, IQ and EQ.

1. Today is Wednesday 8 August twenty eighteen and I am Jyotindra Zaveri, your friendly social media-marketing consultant and trainer.

2. What is cloud? When you store your data, pictures, video on cloud, where it actually goes. Up in the sky? No your stuff is stored in someone else computer! Whose computer? Google, Facebook, Microsoft, and so on. Is it safe? No, it is not safe. It can be hacked. Identity theft also happens.

[More importantly, when you are using somebody’s Server (does not belong to you), what rights you have to complain about security? If you feel insecure, stop using your mobile phone. Stop using internet. Because the moment you are connected on net, thousands of smart hackers are just waiting to pounce on your stuff]. 

3. Whatsapp competing with SKYPE? How? You can now make video call with MULTIPLE PEOPLE ON WHATSAPP.

4. Keyword or hashtag. Secret technique of Hashtag: After the main post content, add 5 - 10 keywords preceded by # sign (without space). Mainly there are three kinds of # tags.
1. Industry hashtags may not be directly related to what is in the post but are specific to the industry and clients you serve.2. Content hashtags should directly relate to the items in the post itself.3. Niche hashtags are specific to the CLIENTS you are trying to reach.

5. Jyotindra Zaveri suggests: Discuss with your internal team, you will be surprised you will have a good list ready after the brainstorming session. Now make a list of hashtags and keep it handy in a spreadsheet.
6. You may also use Instagram popularity count to decide important tags.
7. You will find popularity post count available only on Instagram. Use this to prepare your list of hashtags for Twitter, etc.
8. There are three kinds of hashtags:
1. Extremely popular hashtags:  100 K to 500 K posts associated with them. 2. Moderately popular hashtags: 10,000 to 100,000 posts associated with them.3. Niche-specific hashtags: 10,000 posts associated with them. 

9. Jyoti Social recommends you to use few of each of above.

10. Another useful method is to find what others are searching is using this cool site by Google

11. Chinese will be using Alphabet? Google is welcome back in China. Baidu CEO is preparing for the head-on collision with the giant. August 3, twenty eighteen, Google was seen in China ‘Digital Entertainment Conference’, at Shanghai. Looks like it will be a censored version of the search engine. Let us wait and watch what Baidu will be doing.

12. Last but not the least I would like to mention about IQ and EQ. Intelligence and skill to use Internet Technogym is a good idea. But along with that user should also know the EQ. Emotions.

a. Let me explain by an example. Greed is an emotion. Because of this bad people are able to cheat, by showing carrot of lucky price, gold etc. Greed.
b. Another example is that of anger, violence, and retaliation. Facebook is used in a wrong way. IQ and EQ both are equally important. I think you got the message.
c. Learn all social media marketing skill but along with that also learn what not to do. In ancient literature, Pragya word is used. That is use of your reasoning mind and not drives your action by only emotions.
13. All previous LIVE videos, since August 2017, links are published here on my website

14. आईए बातें करें. Let us discuss in Hindi also
15. Some talk in Hindi about collaboration and not competition between Indians professionals.

Bye! See you next week on Wednesday 15 August. Same time.
Thank you for joining.
This blog post is published by Jyotindra Zaveri +91 9552946949

Sunday, July 22, 2018

Whatsapp not for Rumours

Whatsapp / Social Media is great for sharing useful information not for RUMOURS

Misuse of WHATSAPP is a challange

Whatsapp not for Rumours
Do you agree?
Use the internet technology with positive energy that will help all concerned people. 
Blindly forwarding or sharing without knowing the source of information is not a good idea.

WhatsApp will limit forwards to only Five chats in India!

Globally, users will be able to forward a text to 20 chats. Forward fever needs to be curbed. Unlike Facebook group, unfortunately Whatsapp Admin do not have much control. Hope users in India will observe self control. 

The Indian government has said WhatsApp users forwarding fake news to big groups of people led to a spate of lynchings.

WhatsApp will also bring a fake news verification model it recently used in Mexican general elections to India. 

Read more at:
Economic Times

The Facebook-owned Whatsapp has changed to flag FORWARDED messages, which makes it clear when information is coming from another source. But WhatsApp's security features means the company cannot simply monitor messages for hoaxes.

Sunday, June 10, 2018

Are you getting too many Facebook notifications

Are you getting too many Facebook notifications? 

Do the following settings for email notifications or mobile notifications



You may not be able to turn off NOTIFICATIONS entirely, but you can choose what you are notified about and how you are notified. See Jyoti Social screenshots (web version and Mobile version)

Facebook Notifications Settings Web version
 To choose what you get notifications about:
1. Click account settings at the top-right corner and select Settings.2. Click Notifications on the left.3. Click to adjust how you get notifications and what you are notified about.

Facebook Notifications Settings 1
Facebook Notifications Settings 2
Facebook Notifications Settings 3
If you are getting notifications from an APP, you can always block the app.

After you try these settings, please share your experience in comment.

This blog post on Blogger digital platform is posted  by Jyotindra Zaveri. Whatsapp +91 9552946949.

Click to know more about the speaker:
Social Media Business Evangelist Jyotindra Zaveri video

Saturday, May 19, 2018

Social media LIVE Q and A 23 May 2018

You have a question but do not know whom to ask? 

Ask here to Jyotindra Zaveri, specialist on Facebook, Twitter, Instagram, LinkedIn, YouTube, and twelve such digital platforms.

Points discussed in this LIVE session
1. Facebook Tagging
2. Settings for not receiving friends request
3. It takes significant time and effort to be successful
4. The definition of a “return on investment” may vary
5. Mix both online marketing and offline marketing
6. Instagram is rolling out new feature to re-share someone's post to your story
7. Facebook group banner
8. Can Whatsapp considered as social media?

• WHERE? LIVE Streaming on Google Hangout 

Social media Live on Wednesday, 23 May 2018 from The Netherlands.

Social media has an important role in shaping brand reputation. People get overwhelmed thinking about social media marketing. It locks them up. It keeps them from doing anything. 

• WHEN? Wednesday 23 May. India 8:00 pm (IST).  Europe  4:30 pm. USA 10:30 am (PST)

You may text your Question on Whatsapp +91 9552946949 OR Ask in Comment during LIVE Broadcasting. 

This is a FREE public event. Organised by Jyoti Social
Please Share. 
Click to know more about the speaker:
Social Media Business Evangelist Jyotindra Zaveri video

  • Playlist of previous LIVE Broadcasts