Tuesday, November 14, 2017

How to Use Instagram Live - Social Media Marketing - Ideas

How to do a live video broadcast on Instagram

You can also add guests to Live Instagram stream!

The latest update to the Instagram app includes Live video, a feature that lets you connect with your Instagram audience in real time.

You can share a live video to connect with your followers in real time. Once a live video has ended, it's no longer visible in the app, unless you share a replay of it to your 'Story.

Why Instagram Live?

Instagram Stories allows you to create media that appears at the top of your followers news feeds for 24 hours.

Because the Instagram news feed is now controlled by an algorithm similar to the one that controls the Facebook news feed, keeping your Instagram story fresh can help you stay at the top of your audience’s Instagram app.'


Instagram LIVE step-by-step method:
Actual screen image on Instagram

To start a live video:
  1. Download Instagram App on your mobile, if not done already  :) 
  2. Tap on Home icon on bottom left corner
  3. Tap on the camera icon on top left corner
  4. Select Live from the bottom options One in above figure -> A button 'Start Live Video' two in above figureappear.
  5. Select front or back camera as required Three in above figure
  6. Tap 'Start Live Video' button - > Start shooting -> Live broadcast will start
  7. The word Live will appear on the top of the video being broadcasted.


The number of viewers appears at the top of the screen and comments appear at the bottom. Tap Comment to add a comment.
TIP: You can PIN a comment on the top.  For instance, a specific question that you are answering.
HOW? Tap and hold a comment to pin it to the top so that viewers can see it more easily.
To turn comments off, tap, then select Turn Off Commenting. 

When you're done, tap End in the top right then tap to confirm. From there, you can tap Save in the top right to save it to your camera roll, or share it to your story.

Audience members will get message, when you go live. who haven’t turned off live notifications

Instagram now lets people add guests to live video!
streams. Instagram announced that it would let users who run live video streams add guests into their videos.

Make way for more talking heads. Instagram, competing hot on the heels of other live video broadcasting apps, such as Snapchat, is enhancing its video streaming service with a new feature that it hopes will bring out more videos both from those of its 800 million users who might be too shy to use the feature on their own, and from those who can’t resist an opportunity to be more social. 


You  can embed an instagram post in your website or a blog, as shown below:HOW to embed? Click on three dots on bottom corner, click on embed, copy the script, and insert in your website or blog.





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This post is written by Jyotindra Zaveri, Social Media Consultant and Trainer. Whatsapp +91 9552946949



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