Saturday, April 21, 2012

Social Media Marketing in Germany

Guten Tag!
European companies need to increase traffic to their website, to build a strong brand in India, and drive more online sales.  You need to be noticed, to attract targeted visitors in India.




Let us look at how social media is used in Germany:
  • Germany trails behind the US in adopting social media.  Blogs are not yet a part of mainstream media and have no significant influence on public opinion.
  • Only 58% of German internet users are on social networking sites (compared to 77% in the US).
  • The most popular social networking site in Germany is called StudiVZ, however Facebook is quickly gaining market share.
  • Culturally, Germans tend to be very private and do not freely share personal information.  Many still feel that their data is not safe online.
  • Germans place a high value on university degrees or professional certifications and do not trust unofficial sources.

(status as on May 2010)

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5948/3-Social-Media-Lessons-For-Global-Marketers.aspx#ixzz1sjZHUIWS

What is the status today?  Please leave your comments in the space provided below.

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