Wednesday, May 4, 2011

Social media marketing

Digital platforms on the Internet.

Internet marketing using Social media web sites is also called viral marketing. Social media marketing is a process that empowers individuals to promote their products or services using online social channels. Even a non-IT professorial can communicate with and tap into a much larger community that may not have been available via traditional advertising channels.

  • What makes social media marketing different? Social media marketing facilitates natural discovery of new contents. Unlike PAID advertising, which is forced upon web surfers, social media lets visitors view content that is not necessarily associated with commercial intent. When visitors view your traditional website, and if he or she likes it, will share with others. This way content can reach thousands of new eyeballs quickly.
  • Web 2.0 gathers information about users. Users adds content to the website. Users makes it more valuable, as they add more and more content. For example, facebook, LinkedIn, blogs and so on. To move with confidence in the connected world. We invite directors and senior executives of developing firms (better term for small and medium enterprise). Let us discuss strategies, tools, tips & tactics for business success.
  • Social media marketing website is a recent component of organizations' internet marketing communications plans. You can now connect with your targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, CRM, publicity, direct marketing, and sales promotion; to produce a customer focused message. However, the growth of social media has impacted the way organizations communicate with their customers. In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information, and collaborate on projects online. Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
  • The Facebook is used by over 500 million users, LinkedIn is used by over 70 million, and YouTube is the second most popular search engine after the Google search engine. Social media sites is used for e-marketing by many corporate, all over the global village. But not many businesses have understood, how to use social media technology to for marketing.
  • What about return on investment (ROI)? The result should speak for themselves over a period of time. Contact us to understand how you can measure ROI and how it is deferent from traditional way. Social media usage is on the rise with billions of frequent online interactions, and as such, the same is a great way to network your target customer with your brand. The sooner you realize the immense potential of the Internet Technology and the sooner you join, is better for your company. Especially if you are targeting a big country such as India. We know the culture, we know the religion, we know how to reach to the masses or your targeted audience. We are aware about various communities and related festivals. We can work out a targeted campaign at an affordable cost.
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